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MediaPost – 8 Mid-Market Brand Tips to Outsmart the Competition

content marketing strategy
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The Impact of Content Marketing on Your Brand

sustainable marketing
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Simple Strategies for Sustainable Marketing

AI for search
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3 Ways AI is Shifting the Search Marketing Landscape

dynamic creative optimization
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4 Reasons Why Your Brand Needs Dynamic Creative Optimization

marketing funnel cons
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The Drum – The Concept of a Marketing ‘Funnel’ is Flawed

h2 2023 marketing predictions
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The Drum – Prepare for the ‘Trough of AI Disillusionment’: H2 2023 Predictions

AI for creative
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Do’s and Don’ts of Using Generative AI for Creative

attribution for marketers
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The Drum – Attribution Matters: Navigating an ‘Uncomfortably Complex Topic’

google analytics 4
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Google Analytics 4: The Transition is Here

performance-driven content
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The Drum – Stop Making Ads, Start Creating Content

tiktok tips for advertisers
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The Ultimate TikTok Advertising Strategy Guide

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Understanding Audio Advertising

Paid Search Strategy
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Paid Search Strategy: Fundamentals Before AI

b2b and b2c marketing
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Breaking Down The Barriers Between B2B and B2C Marketing

zero-party data for relationship building
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The Drum – Your Data Strategy Can be a Community-Building Strategy

Multiunit Enterprise Marketing
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4 Steps to Scale Your Multiunit Enterprise Marketing Strategy in 2023

Public Health Marketing
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PM360 – 5 Digital Media Tactics to Amplify Public Health Marketing

programmatic marketing strategy
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5 Ways to Level Up Your Programmatic Marketing Strategy

driving leads for home brand
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Driving 12K Leads for a Luxury Home Appliance Brand

how to drive wine sales with digital marketing
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Retail Touchpoints – How to Drive Wine Sales with Digital Marketing

influencer marketing tips
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5 Essential Influencer Marketing Tips

audience ecosystem
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Build Audience Ecosystems, Not Campaigns

influencer marketing campaigns guide
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The Practitioner’s Guide to Influencer Marketing

roadmap to your best customer
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Building a Roadmap to Your Best Customer: Customer Marketing Q&A

advanced marketing measurement
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Advanced Marketing Measurement and Modeling 101

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The Drum – From Customized to Creepy: How to Get Ad Personalization Right

creating marketing ecosystems
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MediaPost – Stop Running Campaigns, Start Creating Ecosystems

impact of inflation on advertising
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The Impact of Inflation on Advertising | Whitepaper

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Building a Brand Performance Strategy for Bread & Butter Wines

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5 Step Guide to Successful Marketing Measurement

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Why the Performance Scoring Model is the Future of Marketing Measurement

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MediaPost – How MySpace Created a Gateway to the Metaverse

instacart ROAS and CPG sales
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Create an Omnichannel eCommerce Strategy | Complete How-To Guide

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Increasing Brand Lift and Growing Market Share for BODYARMOR

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The Drum – 2023: Marketing’s Year of… ?

do more with less
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The Drum – 4 Ways CMOs Can Do More With Less

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5 Key Components for Building an Omnichannel Search Strategy

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2023 Digital Marketing Trends Reshaping the Industry

2023 social media advertising trends
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2023 Social Media Advertising Trends Marketers Need to Know

CPG marketing strategy
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The 3 Step CPG Marketing Strategy to Gain Lifelong Customers

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Top Consumer Trends for 2023: What They Mean For Digital Marketing

2023 media planning
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MediaPost – 2023 Media Planning – Strategize Macro, Plan Micro

healthcare marketing compliance
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HIPAA Compliant Healthcare Marketing and Ad Targeting

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MediaPost – Search Beyond Google: The Future of Brand Discovery

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Pinterest Advertising Tips & Best Practices

personalization in a privacy-first world
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The Drum – The 3 Universal Truths of Personalization in a Privacy-First World

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Win Over Audiences with Effective Finance Content Marketing

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CEO Matters Podcast – Redefining the Agency Rockstar

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CTV Advertising Best Practices: Q&A with The Trade Desk 

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The Ultimate Guide to Financial Services Marketing

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The Countdown to Zero-Party Data

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MarketingProfs – How to Humanize Your B2B Strategy in Five Steps

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3 Myths of Influencer Marketing: Debunked | Webinar

international marketing launch
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The Drum – Creating a Marketing Ecosystem for International Success

hybrid agency model
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MediaPost – 4 Ways Brands Can Benefit from a Hybrid Agency Model

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How to Uncover Insights in Marketing Research

avoid confirmation bias in marketing
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AdExchanger – Are Your Metrics Creating Confirmation Bias?

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Paid Search Advertising 101

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How to Level Up Your Instagram Marketing Strategy

retail media cpg marketing mix
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Retail Media’s Impact on the CPG Marketing Mix

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Q&A on Healthcare and Pharmaceutical Marketing Best Practices

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How to Nail Your International Marketing Launch

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Cookieless Targeting and Identity Solutions

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2023 Video Advertising Trends and Best Practices

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3 Higher Education Marketing Strategies to Boost Enrollment

ott/ctv advertising
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The OTT/CTV Advertising Opportunity | Webinar

automated buying strategies
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The Drum – Automated Buying Strategies Need to Change

agency-client relationships
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The Drum – Four Tools for Creating Successful Agency-Client Relationships

movie marketing
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The Drum – What We Can Learn from Movie Marketing

travel's return voyage
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The Drum – Travel’s Return Voyage

future of tv
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The Drum – Future of TV Panel

breaking into international markets
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The Drum – The Key to Breaking Into International Markets

marketing strategy rooted in FOMO
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MediaPost – Is Your Marketing Strategy Rooted in FOMO? It Shouldn’t Be?

advertising ethics
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MediaPost – Why You’re Failing if You’re Not Testing Cookieless Solutions Now

roi in digital marketing
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MediaPost – Return on Insights: The New ROI in Digital Marketing

digital is not an easy button
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MediaPost – Digital Is Not (And Never Was) an Easy Button

travel and tourism marketing
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Travel and Tourism Marketing: The Digital Guide

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The Drum – From Influencers to Creators: Are Content-makers Evolving?

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The Drum – What I learned… as a professional poker player, with Coegi’s Ryan Green

advertising ethics
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Marketing Insider – Navigating Digital Advertising’s Gray Areas

underdog mentality
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The Drum – Keeping the Underdog Mentality: How Brands Can Sustain Success

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The Drum – New Year’s Resolutions for the Marketing Industry

effective media strategy
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Marketing Insider – 4 Ways To Create An Effective Media Strategy

brand success in the metaverse
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The Drum – Three Ways to Build Brand Success in the Metaverse

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The Drum – ‘20% of media spend will move to social’: Creators’ New Place in Marketing

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The Drum – Debunking Influencer Marketing Myths

finance customer trust
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Gain Finance Consumer Trust with Thought Leadership

developing a cpg marketing strategy
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The Drum – Developing a CPG Marketing Strategy: The Good, The Bad, & The Opportunity

programmatic cpms
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AdExchanger – Higher CPMs are Worth It

measure healthcare marketing
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The Drum – How to Measure the Impact of Healthcare Marketing Campaigns in 3 Steps

make the customer the hero
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MediaPost – How to Make the Customer the Hero of Your Brand Story

creativity through collaboration
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The Drum – How to Be a Green Zone Chicken: 4 Ways to Build Creativity Through Collaboration

what brands can learn from retail media
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MediaPost – What Brands Can Learn From Retail Media

B2B2C marketing
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MarketingProfs – Top 3 Ingredients of a Smart B2B2C Marketing Strategy

AI for marketing
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The Drum – Why AI is Critical for Marketing Success

marketing attribution
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AdExchanger – Attribution is Overrated

challenger brand to household name
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MediaPost – How to Move from Challenger Brand to Household Name

succeed in the cookieless future
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The Drum – How to Succeed with Your Media in the Cookieless Future

ctv guide to advertising
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Spinsucks – The Advertiser’s Guide to CTV

stopping the scroll
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The Drum – Stop the Scroll with Authentic Social Advertising

investing in video advertising
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MediaPost – Why Your Brand Could Lose By Not Investing in Video

next generation of healthcare consumers
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Healthcare Business Today – How to Reach the Next Generation of Healthcare Consumers

boost customer lifetime value
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Boost Customer Lifetime Value with Awareness Marketing

social commerce 101
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Social Commerce 101: What Marketers Need to Know

attitude in the workplace
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The Impact of Attitude in the Workplace | The Coegi Way Series

Drive In-Store Sales
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How to Drive In-Store Sales With Digital Advertising

media investment
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4 Ways to Drive Greater Impact with Your Media Investment

DOOH Advertising Primer
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The DOOH Primer – Digital Out of Home Advertising

DOOH advertising
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Why Digital Out Of Home Advertising Will Gain New Life in a Cookieless Future

drive d2c sales with digital marketing
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How to Drive D2C Sales with Digital Marketing

refresh your digital marketing strategy
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5 Ways to Refresh Your Digital Marketing Strategy

CTV Advertising Campaign
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Targeting Tourism Audiences With CTV Advertising Campaigns

social media marketing for food and beverage
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Social Media Marketing for Food and Beverage Brands

drive travel bookings
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5 Marketing Tactics to Drive Travel Bookings

media mix modeling
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Make Smarter Marketing Decisions with Media Mix Modeling

drive travel consideration
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Drive Travel Consideration by Leveraging Local Collaborations

prevent ad fraud
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3 Ways to Prevent Ad Fraud

metaverse marketing
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Marketing in the Metaverse: Three Things to Know

the metaverse crypto and nfts
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The Metaverse, Crypto and NFTs: How Marketers Can Prepare

next generation of farmers
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Reaching the Next Generation of Farmers

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How to Drive Full Funnel Advertising Results With Amazon

emerging social platforms
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Emerging Social Platforms: Advertising Beyond Facebook

healthcare recruiting campaigns
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How to Drive Job Applicants for Healthcare Recruiting Campaigns

data anlysis
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How Curiosity Can Improve Your Data Analysis

market for crypto
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Navigating the World of Marketing for Crypto Brands

prove ROI for CPG brands
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How to Prove ROI for CPG Brands Using Loyalty & Purchase Data

retail media advertising
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Retail Media Advertising Explained: Connected Commerce

machine learning
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AI Optimization – The Paperclip Theory

account based marketing
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Increase B2B Conversions Using Account Based Marketing

driving leads for finance brands
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Driving Leads Through Consumer Education for Finance Brands

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Understanding Implications of the Cookieless Future

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Advertising on Reddit to Reach Niche Audiences

Snapchat Swipe-Up Ads
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Snapchat Swipe-Up Ads for Retargeting Teens

measure what matters
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Measure What Matters

Driving Marketing Results for Cryptocurrency Brands
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Driving Marketing Results for Cryptocurrency Brands

omnichannel retail solutions
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Growing Omnichannel Retail Solutions for a Wine Brand

QSR Market Share
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How to Increase QSR Market Share and Awareness

Building Brand Awareness
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The Power of Creative in Building Brand Awareness

using tiktok to reach potential college students
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Using TikTok Ads to Reach Potential College Students

podcast advertising
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3 Reasons to Use Podcast Advertising

driving retail traffic and sales
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Driving Retail Traffic and Sales for a Beauty Brand

niche B2B audience
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Driving Action from a Niche B2B Audience

paid ads on YouTube
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Gaining Traction on YouTube for an Agriculture Brand

Digital Out-Of-Home Drives Full-Funnel Performance Lift-
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Using Digital Out-Of-Home and CTV to Drive Full-Funnel Performance

evergreen paid media
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The Value of Evergreen Paid Media Campaigns

data storytelling
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Data Storytelling: How to Act on Analytics

short-form video
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Why Short-Form Video is Critical for Your Brand’s Success

brand-agency relationships
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How to Make Brand-Agency Relationships Last

better performing video
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3 Tips for Better Performing Video Content

Great Place to Work
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What Makes Coegi a Great Place to Work

ctv for healthcare marketing
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Connected TV: A New Frontier for Targeted Healthcare Marketing

brand vs performance marketing
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Brand vs Performance Marketing

balancing the art and science of advertising
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Balancing the Art and Science of Advertising

pharmaceutical targeting
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Best Practices for Targeting in Pharmaceutical Campaigns

tiktok advertising
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The Do’s and Don’ts of TikTok Advertising

maximize marketing campaign success
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3 Key Steps To Maximizing Your Marketing Campaign’s Success

Empowering Employees
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The Importance of Empowering Employees in the Workplace

Walled Gardens
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Why Walled Gardens Will (and Won’t) Be More Critical in the Future

Coffeyville Effect
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What is the Coffeyville Effect and Why Does it Happen?

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