The Practitioner’s Guide to Influencer Marketing

Influencer marketing campaigns pair the power of word-of-mouth with the efficiency, scalability and data-driven mentality of digital advertising.

In this guide, we share Coegi’s best insights to running more strategic and accountable influencer marketing campaigns.

You’ll learn the ins and outs of results-driven influencer marketing so you can feel confident adopting this high impact, authentic channel into your brand strategy. 

What You’ll Learn: 

• Criteria for effective influencer marketing campaigns
• Reasons why influencers are critical for modern marketing plans
• Key benefits and challenges of influencer marketing 
• How to determine if influencer marketing is right for your brand 
• Step-by-step guide of how to launch an effective influencer campaign
• Expert tips for successful campaigns and creator relationships 

Why use influencer marketing? 

Influencers can be your fast track to content authenticity, brand credibility and business results. 90% of consumers view micro-influencers as credible, believable and knowledgeable. The power they have on consumer behavior and buying decisions can’t be overstated. 

Here are the top 4 benefits of influencer marketing campaigns: 

1. Credibility Building: Influencer marketing puts a face and personality to your brand – a key component to building audience affinity. Trusted creators can connect with followers on your behalf to improve engagement, retention, and loyalty. 

2. Content Creation: Rather than spending additional production dollars to create branded images and videos, your creator partners make that collateral for you. The end result – native-looking social media content which, more often than not, outperforms obvious ads. 

3. Authentic Reach: People are becoming more privy to ingenuine advertising. They place greater trust in relatable creators with close-knit communities who only engage with brands that match their personal values and preferences. 

4. Social Selling: Influencer marketing can be much more than a brand-building tactic. Sponsored creator posts can drive measurable, incremental sales impact. Use tactics such as UTM links, point-of-sale integrations, whitelisting, and brand boosted influencer posts to optimize attributable sales. 

Download the full guide to learn how to harness these benefits and build high-performing influencer marketing campaigns for your brand. 

Need an agency partner to help craft and execute your influencer marketing strategy? Contact Coegi today for a discovery call.