Influencer marketing campaigns pair the power of word-of-mouth with the efficiency, scalability and data-driven mentality of digital advertising.
In this guide, we share Coegi’s best insights to running more strategic and accountable influencer marketing campaigns.
You’ll learn the ins and outs of results-driven influencer marketing so you can feel confident adopting this high impact, authentic channel into your brand strategy.
What You’ll Learn:
Criteria for effective influencer marketing campaigns
Reasons why influencers are critical for modern marketing plans
Key benefits and challenges of influencer marketing
How to determine if influencer marketing is right for your brand
Step-by-step guide of how to launch an effective influencer campaign
Expert tips for successful campaigns and creator relationships
Why use influencer marketing?
Influencers can be your fast track to content authenticity, brand credibility and business results. 90% of consumers view micro-influencers as credible, believable and knowledgeable. The power they have on consumer behavior and buying decisions can’t be overstated.
Here are the top 4 benefits of influencer marketing campaigns:
Credibility Building: Influencer marketing puts a face and personality to your brand – a key component to building audience affinity. Trusted creators can connect with followers on your behalf to improve engagement, retention, and loyalty.
Content Creation: Rather than spending additional production dollars to create branded images and videos, your creator partners make that collateral for you. The end result – native-looking social media content which, more often than not, outperforms obvious ads.
Authentic Reach: People are becoming more privy to ingenuine advertising. They place greater trust in relatable creators with close-knit communities who only engage with brands that match their personal values and preferences.
Social Selling: Influencer marketing can be much more than a brand-building tactic. Sponsored creator posts can drive measurable, incremental sales impact. Use tactics such as UTM links, point-of-sale integrations, whitelisting, and brand boosted influencer posts to optimize attributable sales.
Download the full guide to learn how to harness these benefits and build high-performing influencer marketing campaigns for your brand.
Need an agency partner to help craft and execute your influencer marketing strategy? Contact Coegi today for a discovery call.