MediaPost – 8 Mid-Market Brand Tips to Outsmart the Competition

/ Thoughtspace - Marketing Publications, Marketing Strategy

September 6, 2023 Elise Stieferman

Very few brands have the budget of the P&Gs of the world. But proactively planning the core components of your brand marketing strategies and building continual learning into your day-to-day will help the team accomplish more with less. Coegi’s Elise Stieferman shares eight mid-market brand tips to gain market share from enterprise brands by using a flexible advertising strategy:

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