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AdExchanger – Are Your Metrics Creating Confirmation Bias?
/ Thoughtspace - Marketing Publications
September 29, 2022
A marketing campaign is nothing without a strong measurement strategy. Each channel and tactic you are investing in needs to be held accountable to business results. Confirmation bias creeps in when you consider a KPI that is easily manipulated but isn’t a true reflection of business results.
Here are three ways confirmation bias may be hurting your campaigns…
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