The Drum – The Concept of a Marketing ‘Funnel’ is Flawed

/ Thoughtspace - Marketing Publications, Marketing Strategy

July 28, 2023 Elise Stieferman

The traditional marketing funnel no longer works for the modern customer journey because it makes assumptions about consumer behavior that are great in theory but not reflective of reality. In this article on The Drum, Coegi’s Elise Stieferman explains why it is time to drop one of advertising’s favorite concepts and  how your brand can strategically drive performance in the modern  marketplace.  

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