Using TikTok Ads to Reach Potential College Students
Use TikTok ads to improve social media marketing results. See how Coegi used TikTok to reach college students for an education client.
The Drum – The Concept of a Marketing ‘Funnel’ is Flawed
/ Thoughtspace - Marketing Publications, Marketing Strategy
July 28, 2023
The traditional marketing funnel no longer works for the modern customer journey because it makes assumptions about consumer behavior that are great in theory but not reflective of reality. In this article on The Drum, Coegi’s Elise Stieferman explains why it is time to drop one of advertising’s favorite concepts and how your brand can strategically drive performance in the modern marketplace.
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Using Multicultural Influencers to Drive Vaccine Consideration for Moderna
Coegi leveraged influencer marketing to help a pharmaceutical tech company drive preference for their vaccine with multi-cultural consumers.
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