Our specialists manually adjusted and optimized bids across different channels to create an even spend distribution. The goal was to identify the “sweet spot” that would give each strategic channel an appropriate amount of the budget. Once the optimal channel mix was identified, the spend evened out to be 60% in Hulu and 40% distributed among other channels.
By serving ads to more niche channels such as Travel Channel, HGTV, and Discovery, we were able to reach key audience segments and boost overall ad performance. This generated 2,750,490 total completed video views, a cost-per-view of $0.05, a unique reach of 470,867 and a post-per-unique-reach of $0.31.
Premium CTV channels can consume a disproportionate amount of budget. Correcting these standard optimizations with a manual test-and-learn strategy is necessary to find the ideal budget spend and maximize cost efficiency.