Coegi worked alongside sister agency, True Media, to amplify content on YouTube to meet the client’s upper-funnel goals. View in-stream and bumper ads for their series introduction video helped increase awareness, with the goal of encouraging users to watch the full series. Additionally, users who watched the full bumper ad or 30 second in-stream videos were retargeted with other relevant content in the series.
We also recommended adding in Discovery ads that appear in YouTube search results and video suggestions. In this placement, users are redirected to watch the full video on the brand’s channel, thus meeting the goal of increased video views.
Despite a quick turnaround time, the team achieved outstanding results from this campaign. With a roughly $100,000 investment, the campaign drove over 53MM impressions across the US and Canada. The average completion rate was 55%, exceeding the 40% benchmark. Cost per completed views were also efficient at just $0.04. Finally, this improved the brand’s overall organic presence. They also achieved over 100,000 earned views across videos that offered added value outside of the campaign investment.