The Drum – Your Data Strategy Can be a Community-Building Strategy
Learn how to use consumer data the right way by creating meaningful experiences that build relationships between individuals and the brand.
Oh, the humanity! You’ve lost a potential lead because your only attempt to reach out was a message buried in a pile of unopened LinkedIn In-Mail.
That person might get around to clearing those out on a rainy day and responding. But even then, you’ve likely missed the window when your marketing efforts would be credited for the result.
Thankfully, there is a better way to reach B2B audiences: Stop limiting yourself to traditional “B2B” strategies.
Fully 83% of business buyers say that you must treat them like a human, rather than just a sale, to win their business. Your audiences live full lives outside of the workplace. You have ample opportunity to humanize B2B marketing strategies with cost-effective digital media.
Use these five tips to improve your B2B marketing strategy:
Related Thoughts
Learn how to use consumer data the right way by creating meaningful experiences that build relationships between individuals and the brand.
Take a look behind the curtain to understand the reasoning behind the rapid growth and adoption of AI for marketing.
Tell us about your project
Cookie | Duration | Description |
---|---|---|
cookielawinfo-checkbox-analytics | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
cookielawinfo-checkbox-functional | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
cookielawinfo-checkbox-necessary | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
cookielawinfo-checkbox-others | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. |
cookielawinfo-checkbox-performance | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |