The Drum – Why AI is Critical for Marketing Success
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MarketingProfs – How to Humanize Your B2B Strategy in Five Steps
/ Thoughtspace - Marketing Publications
October 26, 2022
Oh, the humanity! You’ve lost a potential lead because your only attempt to reach out was a message buried in a pile of unopened LinkedIn In-Mail.
That person might get around to clearing those out on a rainy day and responding. But even then, you’ve likely missed the window when your marketing efforts would be credited for the result.
Thankfully, there is a better way to reach B2B audiences: Stop limiting yourself to traditional “B2B” strategies.
Fully 83% of business buyers say that you must treat them like a human, rather than just a sale, to win their business. Your audiences live full lives outside of the workplace. You have ample opportunity to humanize B2B marketing strategies with cost-effective digital media.
Use these five tips to improve your B2B marketing strategy:
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