The Drum – Your Data Strategy Can be a Community-Building Strategy
Learn how to use consumer data the right way by creating meaningful experiences that build relationships between individuals and the brand.
CEO Matters Podcast – Redefining the Agency Rockstar
/ Thoughtspace - Marketing Publications
November 15, 2022
Agencyland is always looking for the next digital rockstar. That one person who will solve an agency’s problems with one powerful chord. But is hiring a rockstar the most effective way to level up your agency, or is building a solid “rock band” team the way to go? We turn a magnifying glass on the reality of hiring shining stars, and how to harmonize uniquely diverse marketers to create a solid team greater than the sum of its parts.
Listen to Coegi’s CEO Sean Cotton and other guests on The Drum’s CEO Matters podcast below:
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