The Drum – Why AI is Critical for Marketing Success
Take a look behind the curtain to understand the reasoning behind the rapid growth and adoption of AI for marketing.
MarketingProfs – Top 3 Ingredients of a Smart B2B2C Marketing Strategy
/ Thoughtspace - Marketing Publications
July 25, 2022
Marketing leaders across industries such as pharma, healthcare, financial services, and manufacturing have multiple stakeholders to consider when developing an effective marketing strategy.
On the one hand, as a marketer you have to influence business decision-makers and convince them that your product or service is superior to competitors’, offering greater value. On the other hand, you have to provide sufficient education to those decision-makers so they feel comfortable and competent enough to sell the offering to your other target audience: the consumer.
That relationship constitutes what marketers call a business-to-business-to-consumer (B2B2C) model. And that model can be daunting if you don’t have a recipe for success.
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