Win Over Audiences with Effective Finance Content Marketing
Learn how to define, collect and use zero-party data, first-party data, second-party data, and third-party data in your marketing strategy.
Instagram is a social media powerhouse which nearly all brands should be using in some way. With 1.4 billion users available to target and a wealth of commerce-focused tools, there are endless opportunities for brands to grow through the platform.
Instagram has a multitude of capabilities to help businesses grow: Instagram Shops, full-funnel campaign options, integrated commerce websites through Shopify, BigCommerce, Magneto and WooCommerce, as well as multiple ad formats to connect with your brand’s audience.
However, if you’re only leveraging static images in your advertising, and not incorporating new media formats and interactive tools, you may be missing the mark.
Keep reading to learn what Instagram’s new algorithm changes mean for marketers and key ways to drive your brand goals using Instagram marketing.
Instagram recently made two major updates. First, they altered their algorithm to focus on video and reels. Seeing the vast opportunity with the rise of video on platforms like TikTok, the goal of this change was to drive greater interaction with content users interact with rather than content from personal connections and followers. Another change made was regarding the length of video content. Instagram Reels used to be restricted to a 30 second maximum. That has now been extended to 90 seconds.
After backlash from very popular influencers (The Kardashian-Jenners in particular), Adam Moseri, CEO of Instagram, paused the company’s test of a full-screen video/photo feed layout. They also began decreasing the volume of recommended posts in feed, once again showing more follower content instead. Although the video-heavy test is on hold, the main goal of social platforms is to keep users on the apps for longer. And video content proves time and again to be the most engaging type of media.
The algorithm heavily impacts both users and brands. How can you use these changes to your advantage? We have four tips you can use to lean into these updates and maximize the effect of your Instagram ads on business goals.
As the second largest social media platform in the US, Instagram offers boundless opportunities for advertisers. To take advantage of this, it’s important to stay in tune with platform updates and changes in user behavior. Use these four steps to future-proof your Instagram marketing strategy and start connecting with your customers.
As marketers, it is our responsibility to understand trends and algorithm updates to help grow your business. For help kickstarting your social media strategy, contact Coegi for a discovery call today.