Empowering Brand Growth with Bespoke Marketing Solutions

We craft and activate digital-first media strategies that drive measurable results for your business.

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CASE STUDIES

Custom Strategy.
Clear Results.

Marketing results you can rely on from a partner you can trust.

See all Case Studies Here

Building a Brand Performance Strategy for Bread & Butter Wines

Using Multicultural Influencers to Drive Vaccine Consideration for Moderna

Using Integrated Media to Position Financial Services Company As Industry Thought Leader

Building Trust and Awareness for Medicaid Options within Multicultural Communities

Services

Marketing Strategy

With each client, the key to success is using art and science to reach your best audiences throughout the consumer journey.

Performance Media

You’ll receive the best of human and machine learning to ensure your marketing investment provides the greatest return possible for your brand.

Measurement and Reporting

Our customized measurement solutions ensure your marketing meets your business goals, defining your key optimizations and insights.

Learn About Our Custom Strategies

TESTIMONIALS

Don’t just take
our word for it.

Here’s what our clients think.

Patrick Cramb

Director of Marketing at WXBrands at Bread & Butter Wine

“As a rapidly growing wine brand, our media goals are focused on driving the highest ROI. The Coegi team brings innovative thinking to our evolving business needs and proactively makes optimizations within an ever-changing media landscape. Coegi continues to be an integral part of the Bread & Butter Wine marketing team, and we look forward to seeing our partnership grow.”

Mindy Wingert

Vice President of Marketing at Metronet

“Coegi is more than just a media activation partner for us. They provide flexible and innovative solutions that allow us to be highly strategic in our approach to digital marketing. But more than that, they are truly business partners with us, regularly taking on our most pressing challenges.”

Barry Edison

Media Director at Checkers & Rallys

“Coegi provides smart, sophisticated digital strategy and media execution. Their focus on data driven optimizations and advanced measurement makes them a great partner for brands looking for accountable, results-oriented digital marketing.”

Anna Rice

Client Strategy Supervisor at True Media

“I’ve had the opportunity to partner with Coegi on multiple brands and campaigns over the past few years. No matter the account team I’m working with, they are always willing to go above and beyond what is asked of them and consistently strive to bring new ideas to the table for our clients. I appreciate how thoughtful they are when we approach them with new campaigns, regardless of the budget size, as well as their willingness to collaborate at every step of the way.”

Todd Cullen

Operating Partner at Oak Hill Capital

“Coegi has been a valued partner to Oak Hill Capital, partnering with brands in our portfolio to develop effective paid digital marketing strategies with commendable execution. We look forward to working with Coegi even more going forward.”

Shea Van Horn

Senior Communications and Marketing Specialist at fhi360

“Coegi was a pleasure to work with. They were responsive, collaborative and patient — always ready to jump on a call or provide a quick reply to emails to troubleshoot our client’s needs. We especially appreciated their proactive suggestions to improve creative performance and drive media effectiveness.”

Sarah Willig

Digital Media Strategist at LG Seeds

“Coegi is a great media partner, and we chose them for their expertise, specialization and superior tech stack. They not only have deep experience within our niche industry but extensive experience with outside enterprises. Their platform selection is second to none and would be cost prohibitive for us to bring in-house. In terms of their structure, it’s a real value-add to have a highly responsive single point of contact as a liaison for every deployment, question or change request we may have. We recommend Coegi for any brand or organization looking for new ways to surpass their competitors’ visibility, streamline digital media management and maintain a close eye on actionable data.”

David Maricich

President + COO at Maricich Health

“The Coegi team is very responsive and proactive in addressing our needs. They provide helpful thought leadership and actively problem solve to meet our challenges.”

Retail Media Campaign Drives 3.14x ROAS for Bread & Butter Wines

Discover how a retail media campaign drove 3.14x ROAS and boosted holiday wine sales for Bread & Butter Wines through targeted content and strategy.

Nonprofit Digital Fundraising Strategy: A Data-Driven Approach for Animal Welfare

Discover how Coegi helped boost donations with a data-backed, story-driven, nonprofit digital fundraising strategy.

Midwest Marketing Strategy: How Brands Can Build Meaningful Consumer Connections

Want to build strong consumer connections in the Midwest? Learn how to craft an authentic Midwest marketing strategy that resonates with regional values of trust, practicality, and community. Discover key insights and strategies to elevate your brand's impact.

Building the Data Backbone for Smarter AI Marketing

Scaling AI in marketing requires strong data infrastructure. Learn how indexed databases, ETL pipelines, and AI-ready structures optimize campaigns for better performance.

2025 Digital Advertising Trends

Discover the latest insights and predictions shaping the future of marketing, advertising, and digital media. This blog highlights emerging strategies, innovations, and data-driven opportunities to help your business stay ahead in 2025 and beyond.

Building a Winning Strategy for Multi-Location Revenue Growth

Learn how to build a winning multi-location marketing strategy that escapes short-term traps and drives long-term revenue growth. Unlock sustainable success with actionable insights.

Moderna’s Influencer Strategy: Redefining Healthcare Marketing Success

Coegi leveraged influencer marketing to help a pharmaceutical tech company drive preference for their vaccine with multi-cultural consumers.

Why PMP-Certified Project Managers are Invaluable for Marketing Campaign Success

Discover how PMP-certified project managers bring structure, flexibility, and exceptional results to marketing campaigns. Learn why their expertise is a game-changer for your business.

Beyond ROI Guesswork – How Smart Brands Predict Campaign Success

Unlock the power of predictive analytics to forecast and enhance your campaign’s success with data-driven insights and real-time optimization.

A healthcare professional in blue scrubs holding a clipboard and having a conversation with a patient seated on an examination table in a medical setting.

Creating a Strong Digital Patient Journey with Omnichannel Marketing: A Guide for Healthcare Brands

Discover how healthcare brands can use AI and omnichannel marketing to create a personalized digital patient journey and boost engagement.

How to Strategically and Compliantly Use First Party Data for Regulated Industries

Discover how regulated industries can leverage first-party data to enhance customer insights, maintain compliance, and drive personalized marketing strategies.

Unleashing the Power of Data Velocity

Unlock the true potential of your marketing data with data velocity. Discover how transforming raw data into actionable insights with speed and efficiency can drive customer relationships, optimize budgets, and outpace the competition.

Navigating Q4 Advertising Challenges in an Election Year: A Strategic Guide for Marketing Decision Makers

Help your brand navigate the complexities of Q4 advertising with confidence. Coegi experts share their best advice.

Ethical AI and Data Privacy: The Cornerstone of Modern Marketing

Explore how ethical AI practices and data privacy compliance are revolutionizing marketing strategies. Learn about our three-pillar approach focusing on privacy, security, and transparency to build trust and drive long-term success in the AI-driven marketing landscape.

The Social Commerce Revolution – Building Unbreakable Loyalty Loops

Discover how to leverage social commerce strategies to build unbreakable loyalty loops. Learn about the psychology of social shopping, the power of authenticity, and adaptive marketing techniques to thrive in a dynamic digital landscape.

Embracing Value-Based Care: How a Brand Ecosystems Can Revolutionize Healthcare Marketing

Discover how a brand ecosystem can transform healthcare marketing by supporting the shift to value-based care. Learn how to connect with patients and HCPs, enhance patient education, and build stronger relationships. Read more!

Influencer Marketing for College Students

Expanding Reach and Engagement with College Students Using Influencers

Discover how Coegi leveraged influencer marketing to authentically engage college students and boost awareness for Optometry careers.

The Balancing Act: Short-Term Wins and Long-Term Growth in Healthcare Marketing

Master healthcare marketing by balancing short-term wins and long-term brand loyalty through targeted campaigns and trust-building strategies

Building Trust and Awareness for Medicaid Options within Multicultural Communities

Learn how a health plan campaign built awareness and trust for multicultural communities in Medicaid options.

Celebrating Progress: A Look at Coegi’s 2024 Achievements

Coegi celebrates award-winning achievements in 2024 and details plans for future growth in digital marketing through innovation and partnerships.

Navigating the Evolving Landscape of Search Engine Marketing

Search Engine Marketing is evolving. Stay ahead by exploring trends like mobile and voice search, AI advancements, and ethical practices.

Mall of America’s Journey to Boost Engagement Using TikTok Spark Ads

Learn how Mall of America used TikTok Spark Ads to boost engagement and enhance their online brand presence.

MediaPost – Infusing Innovation to Keep Your Marketing Cutting Edge

Stay ahead in marketing by embracing innovation in your strategy. Adopt a consumer-first approach to personalize marketing strategies.

How We Incorporate Innovation Into Our Clients’ Work

We offer innovative strategies that are grounded in measurement to help global brands reach their business goals.

5 Steps to Building a Stronger Customer Engagement Strategy Using Digital Marketing

The landscape of customer engagement demands personalized experiences and a marketing ecosystem to win over today’s consumers.

5 Ways to Maximize Programmatic Dollars Amidst Economic Uncertainty

Learn the five key tips to creating a programmatic marketing strategy that drives results for your brand at all stages of the funnel.

The Green Influence: How Social Media Stars are Steering Sustainable Commerce

Sustainable commerce has evolved into a broader movement that aims for a healthier planet with social media influencers playing a key role.

How Search Engine Insights Fuel Growth Marketing

Search engine insights are transforming informed growth marketing strategy by serving as a critical data source.

Navigating Privacy Regulations In The Dynamic Pharma Landscape

This guide addresses the complexities of privacy regulations in the pharma industry, focusing on evolving laws and the importance of consent.

How AI is Transforming Contextual Targeting

Contextual targeting is being transformed by AI in advertising, shifting from basic keyword matching to an analysis of user intent.

LinkedIn is Removing Lookalike Audiences: What Marketers Need to Know

Explore the transition from lookalike audiences to predictive audiences and how they enable more personalization and cost reductions.

Social Commerce & The Future of Social Shopping

Explore this social commerce guide and learn how its fueled by the rise of social platforms and appeals particularly to younger shoppers.

Say No to Lazy Data – How Everyone Can Be Part of the Solution

Lazy data is characterized by its inconsistent formats, disorganization, and resistance to standardization in organizations.

Mastering the Cookieless Future: Leverage Retail Data for Unmatched Customer Engagement

Learn how retail data not only enhances campaign effectiveness and loyalty but also fuels predictive analytics for strategic planning.

MarketingProfs – ‘Subtractive Innovation’: Four Steps for More Efficient and Effective Marketing

Discover key strategies for impactful brand partnerships, a must-read for marketers seeking to enhance audience engagement and brand success.

Using Integrated Media to Position Financial Services Company As Industry Thought Leader

Learn how to use financial content marketing to position a financial services company as an industry thought leader.

The Drum – 4 Questions to Help Build Your 2024 Marketing Budget

Read 4 principles for setting a 2024 marketing budget, balancing revenue reinvestment and executive alignment in a competitive landscape.

CTV + Live Streaming – What You Need to Know

Discover key insights on CTV strategy. Leverage live-streaming for enhanced audience engagement and effectively in our Q&A guide.

4 Digital Marketing Trends Sparking Strategic Growth in 2024

Explore the digital marketing trends of 2024, including AI, first-party data, retail media, and social commerce, to gain a competitive edge.

MediaPost – 5 Ways To Evaluate Brand Partnerships

Discover key strategies for impactful brand partnerships, a must-read for marketers seeking to enhance audience engagement and brand success.

The Power of Independent Agencies with John Harris of Worldwide Partners

Explore the unique strengths of independent marketing agencies, and strategies for brand growth in today's fast-paced market.

Navigating the Evolving Digital Video Landscape: 2024 Trends and Strategies for Marketers

Stay ahead of digital video trends and transform your marketing approach with our expert analysis and actionable takeaways.

The Drum – Unraveling the Multidimensional Consumer Tapestry

Coegi’s Stephanie Dwyer shares four steps for incorporating inclusive marketing in the complex modern customer journey.

Driving Patient Lead Generation for a Pharmaceutical Brand

Coegi partnered with a pharmaceutical company to develop a patient-first lead generation strategy to boost support program enrollment.

Avoiding the BS in ABM

Before brining on new tech partners, learn how to effectively implement a powerful ABM strategy within your existing tech stack.

Inside the World of Influencer Marketing with Tagger Media’s Peter Kennedy

Peter Kennedy of Tagger Media shares how he built a successful influencer marketing company by focusing on customer needs.

5 Social Advertising Trends for 2024

What social media trends will impact your brand in 2024? Here are the top social media advertising trends to focus on this year.

MediaPost – Why All Marketing Should Be Niche

Coegi's Ryan Green discusses why brands should ditch the mass messaging and turn their focus on niche audiences in today's landscape

Using Multicultural Influencers to Drive Vaccine Consideration for Moderna

Coegi leveraged influencer marketing to help a pharmaceutical tech company drive preference for their vaccine with multi-cultural consumers.

Marketing Data Strategy Q&A – Why Most Marketers Get It Wrong

Coegi’s EVP of Operations and Analytics and Director of Digital Operations discuss data strategy and why most marketers get it wrong.

Growing Scale and Efficiency Reaching Financial Services Professionals with Search Marketing

Learn how Coegi leveraged search marketing and first party data to drive efficiency and reach for a financial services brand.

MediaPost – 8 Mid-Market Brand Tips to Outsmart the Competition

Coegi's Elise Stieferman shares eight tips for mid-market brands to gain market share by using a flexible advertising strategy.

The Impact of Content Marketing on Your Brand

Has your brand invested in content marketing? Learn why every brand should be incorporating this powerful tactic into their strategies.

Simple Strategies for Sustainable Marketing

Learn the 6 simple ways your brand can craft a powerful carbon-conscious, sustainability strategy for your digital marketing

3 Ways AI is Shifting the Search Marketing Landscape

Learn how to navigate the rise of AI Technology and the search landscape as user needs and preferences evolve.

4 Reasons Why Your Brand Needs Dynamic Creative Optimization

Learn the top four reasons why your brand should consider tapping into the power of dynamic creative optimization (DCO).

The Drum – The Concept of a Marketing ‘Funnel’ is Flawed

Coegi’s Elise Stieferman tells The Drum that it’s time to drop one of advertising’s favorite concepts: the marketing funnel.

The Drum – Prepare for the ‘Trough of AI Disillusionment’: H2 2023 Predictions

What is to come in the second half of 2023 for marketers? Hear from industry leaders on what to expect from AI an other trends.

Do’s and Don’ts of Using Generative AI for Creative

Tips for experimenting with the latest generative AI tech without accidentally landing your brand in hot water.

The Drum – Attribution Matters: Navigating an ‘Uncomfortably Complex Topic’

How can you solve the problem of attribution in modern marketing? Industry experts give their best advice in this article from The Drum.

Google Analytics 4: The Transition is Here

A comprehensive checklist for navigating the Google Analytics 4 transition, which became official on July 1st, 2023.

The Drum – Stop Making Ads, Start Creating Content

The real future of creative is not ads but content – performance-driven, consumer-centric, and driven by cross-discipline teams.

The Ultimate TikTok Advertising Strategy Guide

TikTok provides an opportunity to engage with consumers. Learn the eight key elements of crafting a successful TikTok advertising strategy.

Understanding Audio Advertising

Learn the strategy, logistics, and measurement basics of audio advertising from Coegi's Director of Innovation, Savannah Westbrock.

Paid Search Strategy: Fundamentals Before AI

Learn how to maintain fundamental marketing tactics to create a sophisticated yet flexible paid search strategy that supports business goals.

Breaking Down The Barriers Between B2B and B2C Marketing

Learn how marketers can create a human-to-human (H2H) strategy and bridge the gap between B2B and B2C marketing.

zero-party data for relationship building

The Drum – Your Data Strategy Can be a Community-Building Strategy

Learn how to use consumer data the right way by creating meaningful experiences that build relationships between individuals and the brand.

4 Steps to Scale Your Multiunit Enterprise Marketing Strategy in 2023

Multiunit enterprise marketing strategies require streamlined solutions to effectively scale. Learn more here.

PM360 – 5 Digital Media Tactics to Amplify Public Health Marketing

Learn 5 digital media tactics to engage audiences and elicit the behavioral changes needed to support important public health marketing.

Driving 12K Leads for a Luxury Home Appliance Brand

Learn how Coegi drove B2B2C lead generation using paid social and content marketing for a luxury home appliance brand.

Retail Touchpoints – How to Drive Wine Sales with Digital Marketing

Read Coegi's article on Retail Touchpoints outlining how to drive wine sales through strategic digital marketing.

5 Essential Influencer Marketing Tips

Learn 5 essential influencer marketing tips to make the most of creator partnerships.

Build Audience Ecosystems, Not Campaigns

It’s time to redefine audience first marketing. Learn why you should to stop campaigns and start creating audience ecosystems.

The Practitioner’s Guide to Influencer Marketing

Learn how to create more strategic and accountable influencer marketing campaigns from start to finish with Coegi's complete guide.

Building a Roadmap to Your Best Customer: Customer Marketing Q&A

Learn how to create a roadmap to your best customers in this Q&A with Coegi experts.

Advanced Marketing Measurement and Modeling 101

Often, media metrics cannot answer a brand's most critical question. In these cases, advanced measurement studies and modeling strategies are critical tools for marketers.

The Drum – From Customized to Creepy: How to Get Ad Personalization Right

We’ve all been victims of cringe targeted ads. Learn how marketers can get ad personalization right with three simple steps.

MediaPost – Stop Running Campaigns, Start Creating Ecosystems

The vernacular of marketing campaigns is outdated. Learn why creating audience ecosystems is a stronger marketing approach.

The Impact of Inflation on Advertising | Whitepaper

What is the impact of inflation on advertising in 2023? Learn the top challenges and opportunities for marketers in today's economy.

Building a Brand Performance Strategy for Bread & Butter Wines

Learn how Coegi created a brand performance strategy to help Bread & Butter Wine achieve their full-funnel marketing goals.

5 Step Guide to Successful Marketing Measurement

Proving full-funnel marketing ROI is one of the greatest challenges for the modern marketer. We're here to change that. Coegi takes a unique approach to measurement centered around reaching core business objectives. Download this guide to unlock our 5 clear steps to successful marketing measurement.

Why the Performance Scoring Model is the Future of Marketing Measurement

You need a custom solution to accurately track and measure holistic brand health – based on your unique definition of success. This is why we believe every brand needs a performance scoring model.

MediaPost – How MySpace Created a Gateway to the Metaverse

The industry has been overcomplicating the concept of the metaverse. A simpler way to view it is to examine how MySpace created a gateway to the metaverse.

Create an Omnichannel eCommerce Strategy | Complete How-To Guide

Coegi's omnichannel ecommerce strategy guide outlines the how marketers can create a connected commerce ecosystem to drive digital sales.

Increasing Brand Lift and Growing Market Share for BODYARMOR

Read how BODYARMOR engaged Coegi as their digital agency partner to meet their goals of increasing brand lift and growing market share.

The Drum – 2023: Marketing’s Year of… ?

2023 will be the year of content. Great marketing content will become more important than individual ads or campaigns.

The Drum – 4 Ways CMOs Can Do More With Less

Want more bang for your buck?CMOs should focus on four key things: relationships, accountability, testing, and customer experience.

5 Key Components for Building an Omnichannel Search Strategy

From zero-click search to social search, learn the five key components you need to create a successful omnichannel search marketing strategy.

2023 Digital Marketing Trends Reshaping the Industry

What digital marketing trends will impact your brand in 2023? Here are our top predictions for programmatic and social media marketing.

The 3 Step CPG Marketing Strategy to Gain Lifelong Customers

The goal that unites all retail brands? The need for a CPG marketing strategy to gain lifelong customers, regardless of the frequency of purchase.

Top Consumer Trends for 2023: What They Mean For Digital Marketing

Here are some of the key consumer trends for 2023 and how you can tailor your digital strategies to capitalize on them.

MediaPost – 2023 Media Planning – Strategize Macro, Plan Micro

HIPAA Compliant Healthcare Marketing and Ad Targeting

In healthcare marketing, compliance is of the utmost importance. Learn what it means to be a compliant and ethical healthcare marketer with this guide.

MediaPost – Search Beyond Google: The Future of Brand Discovery

Pinterest Advertising Tips & Best Practices

Learn Coegi's top four Pinterest advertising tips for high-performing campaigns and other Pinterest best practices.

The Drum – The 3 Universal Truths of Personalization in a Privacy-First World

Win Over Audiences with Effective Finance Content Marketing

Learn how to define, collect and use zero-party data, first-party data, second-party data, and third-party data in your marketing strategy.

CEO Matters Podcast – Redefining the Agency Rockstar

CTV Advertising Best Practices: Q&A with The Trade Desk

Coegi and TheTradeDesk answer common questions about CTV advertising so you can feel confident running campaigns on streaming TV platforms.

The Ultimate Guide to Financial Services Marketing

Coegi's financial marketing guide outlines the key targeting, messaging, channel and measurement strategies your finance brand needs to grow.

The Countdown to Zero-Party Data

Learn how to define, collect and use zero-party data, first-party data, second-party data, and third-party data in your marketing strategy.

MarketingProfs – How to Humanize Your B2B Strategy in Five Steps

3 Myths of Influencer Marketing: Debunked | Webinar

In this webinar Coegi, TikTok and Tagger debunk the top 3 influencer marketing myths.

The Drum – Creating a Marketing Ecosystem for International Success

MediaPost – 4 Ways Brands Can Benefit from a Hybrid Agency Model

How to Uncover Insights in Marketing Research

Media is constantly evolving – so too are the tools we use to research and understand our audiences and industries. Take a balanced, creative approach to the research process and unlock the most meaningful insights to improve your bottom line.

AdExchanger – Are Your Metrics Creating Confirmation Bias?

Paid Search Advertising 101

Everything you need to know to get started with a paid search advertising campaign. Learn targeting tactics, ad types and best practices.

How to Level Up Your Instagram Marketing Strategy

The four key tips you need to know to understand the algorithm and craft an effective Instagram marketing strategy.

Retail Media’s Impact on the CPG Marketing Mix

Q&A on Healthcare and Pharmaceutical Marketing Best Practices

Building business solutions for regulated industries is complex. Coegi is well-known for expertise in healthcare and pharmaceutical marketing. This Q&A blog shares our learnings over the years.

How to Nail Your International Marketing Launch

An international marketing launch means boundless opportunity, but can also be overwhelming. Digital marketing is your path to success.

Cookieless Targeting and Identity Solutions

In the cookieless future, an audience-first approach takes on a new definition. This article unpacks cookieless targeting strategies.

2023 Video Advertising Trends and Best Practices

Brands must approach video with a strategic, omnichannel lens to reach target audiences wherever they are most engaged.

3 Higher Education Marketing Strategies to Boost Enrollment

Choosing a college is a major decision. Coegi outlines three higher education marketing strategies to help you be that school of choice.

The OTT/CTV Advertising Opportunity | Webinar

OTT/CTV advertising has officially met the reach of broadcast television. Learn how to harness the power of CTV in this webinar on demand.

The Drum – Automated Buying Strategies Need to Change

The Drum – Four Tools for Creating Successful Agency-Client Relationships

The Drum – What We Can Learn from Movie Marketing

The Drum – Travel’s Return Voyage

The Drum – Future of TV Panel

The Drum – The Key to Breaking Into International Markets

MediaPost – Is Your Marketing Strategy Rooted in FOMO? It Shouldn’t Be?

MediaPost – Why You’re Failing if You’re Not Testing Cookieless Solutions Now

MediaPost – Return on Insights: The New ROI in Digital Marketing

MediaPost – Digital Is Not (And Never Was) an Easy Button

Travel and Tourism Marketing: The Digital Guide

Travel and tourism marketing is booming with opportunity. Learn how to maximize digital advertising strategies for maximum ROI.

The Drum – From Influencers to Creators: Are Content-makers Evolving?

How are influencers and content creators evolving? Hear the latest inputs from industry experts on The Drum.

The Drum – What I learned… as a professional poker player, with Coegi’s Ryan Green

Hear how Coegi's Ryan Green uses strategies and techniques from his poker background to be a better marketer.

Marketing Insider – Navigating Digital Advertising’s Gray Areas

The Drum – Keeping the Underdog Mentality: How Brands Can Sustain Success

The Drum – New Year’s Resolutions for the Marketing Industry

Marketing Insider – 4 Ways To Create An Effective Media Strategy

The Drum – Three Ways to Build Brand Success in the Metaverse

The Drum – ‘20% of media spend will move to social’: Creators’ New Place in Marketing

How is the role of influencers shifting in the modern marketing ecosystem?

The Drum – Debunking Influencer Marketing Myths

Influencer marketing has been a popular technique for gaining eyeballs on campaigns. But Natalie Carson, senior account manager at Coegi, questions whether it has passed its sell-by date.

Gain Finance Consumer Trust with Thought Leadership

Whether your goal is to improve industry recognition, differentiate from competitors, or enhance customer lifetime value, thought leadership should be in your finance marketing arsenal.

The Drum – Developing a CPG Marketing Strategy: The Good, The Bad, & The Opportunity

Learn how to create a smart CPG marketing strategy that builds impact with your most qualified audiences.

AdExchanger – Higher CPMs are Worth It

Read Coegi's article in AdExchanger to learn why higher programmatic CPMs are sometimes necessary to achieve marketing effectiveness.

The Drum – How to Measure the Impact of Healthcare Marketing Campaigns in 3 Steps

Read Coegi's article on The Drum about tools and strategies needed to meaningfully measure healthcare marketing campaigns.

MediaPost – How to Make the Customer the Hero of Your Brand Story

Read Coegi's article in MediaPost on how to make your CPG customer the hero of your brand story and break through the clutter.

The Drum – How to Be a Green Zone Chicken: 4 Ways to Build Creativity Through Collaboration

Read Coegi's article in The Drum to learn the importance of fostering creativity through collaboration in the workplace.

MediaPost – What Brands Can Learn From Retail Media

Read Coegi's MediaPost article to learn what brands can learn from retail media's success and apply it to all channels.

MarketingProfs – Top 3 Ingredients of a Smart B2B2C Marketing Strategy

Marketing leaders have multiple stakeholders to consider with a B2B2C marketing strategy. Read our POV on MarketingProfs.

The Drum – Why AI is Critical for Marketing Success

Take a look behind the curtain to understand the reasoning behind the rapid growth and adoption of AI for marketing.

AdExchanger – Attribution is Overrated

In a cookieless world, marketing attribution is old news. To future proof, it's time to focus on incrementality. Read more on AdExchanger.

MediaPost – How to Move from Challenger Brand to Household Name

Brands entering a cluttered industry – read Coegi's article on MediaPost to learn move from challenger brand to household name.

The Drum – How to Succeed with Your Media in the Cookieless Future

Read Coegi's POV in The Drum on how brands can craft a media strategy to succeed in the cookieless future.

Spinsucks – The Advertiser’s Guide to CTV

Access the complete CTV guide to advertising. Learn the opportunity CTV offers brands looking to reach consumers in their homes.

The Drum – Stop the Scroll with Authentic Social Advertising

Read Coegi's POV in The Drum on methods for stopping the scroll on social media through building brand authenticity.

MediaPost – Why Your Brand Could Lose By Not Investing in Video

Read the MediaPost article by Coegi to learn 3 reasons why your brand will miss out if you aren't investing in video advertising.

Healthcare Business Today – How to Reach the Next Generation of Healthcare Consumers

Read Coegi's article in Healthcare Business Today to learn how to reach the next generation of healthcare consumers – Gen Z & Millennials.

Boost Customer Lifetime Value with Awareness Marketing

Brands, especially those in the ecommerce space, often feel tempted to skip over building awareness and consideration with their marketing efforts and jump straight to conversion-based advertising campaigns. However, brand awareness is a key marketing component to fill the sales funnel that should not be disregarded.

Social Commerce 101: What Marketers Need to Know

Brands, now more than ever, should explore social commerce to meet the consumers where they are. Let’s explore ways you can leverage social commerce by platform to meet campaign objectives and business goals.

The Impact of Attitude in the Workplace | The Coegi Way Series

Learn how a renewed attitude helped a Coegi employee have a more self-fulfilling and successful year despite hardships.

How to Drive In-Store Sales With Digital Advertising

Digital touchpoints ahead of store visits are critical in the customer journey. In the article, you’ll learn how to use digital advertising to directly impact sales revenue,

4 Ways to Drive Greater Impact with Your Media Investment

It's time to put more guardrails on the media buying process from the publishers we leverage to the way we measure results. Here are the key factors we consider to improve media investment when setting up digital campaigns.

The DOOH Primer – Digital Out of Home Advertising

Interested in DOOH advertising? This primer gives you everything you need to know before launching a digital out of home advertising campaign.

Why Digital Out Of Home Advertising Will Gain New Life in a Cookieless Future

DOOH advertising has potential to drive mass scale with a flexibility that’s unachievable with traditional billboard activations. Learn from Vistar and Coegi about how to strategically activate digital billboards.

How to Drive D2C Sales with Digital Marketing

Brands of all categories and sizes are exploring how to drive product sales through a D2C model. The key is to add value with a seamless, personalized, and memorable shopping experience.

5 Ways to Refresh Your Digital Marketing Strategy

Digital marketers cannot afford to be complacent. Use these five steps to analyze, update and reimagine your marketing strategy on an ongoing basis.

Targeting Tourism Audiences With CTV Advertising Campaigns

Drive brand awareness with a CTV advertising campaign. Learn how Coegi, a digital marketing agency, approaches CTV buying to maximize spend.

Social Media Marketing for Food and Beverage Brands

Eating and drinking is, and has always been, social. Food and beverage brands should lean into social media marketing to drive results.

5 Marketing Tactics to Drive Travel Bookings

Strategic travel marketing is key as the travel and tourism industry is rebounding in 2022. Stir-crazy leisure travelers, vacationing families and business travelers are eager to explore new places and experiences. How can travel and tourism brands ensure they are incorporated in those travel plans to drive bookings?

Make Smarter Marketing Decisions with Media Mix Modeling

Every brand wants to pre-optimize their campaigns for success right out of the gate, with parameters in place to quickly attribute success to specific channels, audiences, and creatives. However, as we look toward a future without the simple attribution offered by cookies, we need to get back to our statistical roots of traditional media strategies, those without the easy button involved. That’s why marketers should lean further into the value that’s offered with media mix modeling.

Drive Travel Consideration by Leveraging Local Collaborations

Drive travel consideration among traveler audiences using social media marketing. See how we worked with a tourism client to drive results.

3 Ways to Prevent Ad Fraud

Ad fraud is an essential, but often overlooked, part of the advertising campaign building process. At times, marketers are so heavily focused on optimizing for a specific conversion that they fail to analyze the quality of media they are purchasing. The absence of protective inventory selection can lower the quality of placement and negatively impact performance.

Marketing in the Metaverse: Three Things to Know

The metaverse is going to grow and evolve as emerging digital technologies are more widely adopted and get smarter through AI. Marketers need to stay up to date with these changes, while not losing sight of their business goals.

The Metaverse, Crypto and NFTs: How Marketers Can Prepare

Confused as to why The Metaverse, Crypto, and NFTs are dominating the marketing conversation? You are not alone – many marketers are struggling to define these topics and understand their impact on their brands and overarching marketing strategy.

Reaching the Next Generation of Farmers

For the emerging generations of farmers, the digital landscape allows for many cost-efficient opportunities to reach these individuals with tailored messaging for a personal touch.

How to Drive Full Funnel Advertising Results With Amazon

How CPG advertisers can leverage Amazon’s advertising platform to drive full-funnel marketing results.

Emerging Social Platforms: Advertising Beyond Facebook

TikTok, Snapchat, Reddit, Pinterest, Tumblr, and Quora are six high potential platforms which are often overlooked and should be considered in marketing channel strategies.

How to Drive Job Applicants for Healthcare Recruiting Campaigns

Learn how to set up a digital healthcare recruiting campaign to drive interest and qualified website traffic for open job positions.

How Curiosity Can Improve Your Data Analysis

Curiosity and data analysis – they may seem like an unlikely pair. What is the relationship between these two, how do they fit together, or do they?

Navigating the World of Marketing for Crypto Brands

How do you market a crypto company? In this article you’ll learn how to tackle cryptocurrency brand marketing in a way that is sustainable, effective, and innovative.

How to Prove ROI for CPG Brands Using Loyalty & Purchase Data

Searching for ways to prove ROI for CPG brands? Coegi used consumer data to target, measure, & optimize digital campaigns for a global client.

Retail Media Advertising Explained: Connected Commerce

Retail media is now the 3rd largest digital ad channel in the US behind paid search and social media, making it a must have for retail brands in 2022. Understand the driving factors behind this growth and how to incorporate retail media into a connected commerce strategy.

AI Optimization – The Paperclip Theory

Exploring the benefits of AI optimizations in digital advertising as well as the dangers of unharnessed machine learning for the modern media buyer.

Increase B2B Conversions Using Account Based Marketing

Using automated buying tactics, brands can serve targeted ads to thousands of highly segmented B2B consumers within target organizations using technology and data for personalization.

Driving Leads Through Consumer Education for Finance Brands

Learn how Coegi partnered with a financial services brand to develop an education approach to driving finance consumer leads.

Understanding Implications of the Cookieless Future

Google’s announcement that Chrome will no longer support cookies as of 2023 has many digital marketers concerned about their future. Marketers that have historically relied on cookies to reach their target audiences and measure success will be greatly affected by this change and many are actively working on the next steps to avoid campaign performance declines. The actions taken by marketers in this pre-cookieless environment will help to shape and define the future of targeted advertising and performance metrics.

Advertising on Reddit to Reach Niche Audiences

Reddit is not always the first platform that comes to mind when advertisers are thinking about paid social, but it should not be overlooked. Reddit is a fast growing platform that allows advertisers to reach a very niche audience at a reasonably low cost.

Snapchat Swipe-Up Ads for Retargeting Teens

Does your brand advertise to teens? Learn how Snapchat swipe-up ads drove results for Coegi's higher education client targeting teenagers.

Measure What Matters

When the ANA released a report entitled ‘Media KPIs That Matter’, I was more than a little intrigued. What the report found won’t surprise too many of us that work in performance marketing: most brands focus on KPIs that don’t really align with their business objectives.

Driving Marketing Results for Cryptocurrency Brands

Learn how to be successful when marketing for cryptocurrency brands using highly targeted audience segments.

Growing Omnichannel Retail Solutions for a Wine Brand

Learn how we created strategic omnichannel retail solutions for a wine brand and drove sales using digital marketing.

How to Increase QSR Market Share and Awareness

Looking to drive QSR market share? Learn how Coegi created a flexible media strategy for a QSR client using first-party POS data.

The Power of Creative in Building Brand Awareness

If your goal is building brand awareness, your creative and digital media strategies must work together. Read this case study to learn more.

Using TikTok Ads to Reach Potential College Students

Use TikTok ads to improve social media marketing results. See how Coegi used TikTok to reach college students for an education client.

3 Reasons to Use Podcast Advertising

With their growing audience numbers, loyal listener behaviors and new advances in targeting and reporting options, there has never been a better time to explore this high-potential advertising medium.

Driving Retail Traffic and Sales for a Beauty Brand

Use digital marketing for driving retail traffic and sales. Learn how Coegi did this for a beauty brand during the holiday season.

Driving Action from a Niche B2B Audience

Looking to reach a niche B2B audience? Learn how to drive targeted B2B leads by pairing LinkedIn platform data with first party data.

Gaining Traction on YouTube for an Agriculture Brand

Want to drive reach and video completions for your brand's video? Learn how Coegi used YouTube paid ads for an agriculture client.

Using Digital Out-Of-Home and CTV to Drive Full-Funnel Performance

Discover how Coegi used digital out-of-home to drive full-funnel performance for a multi-national technology brand.

The Value of Evergreen Paid Media Campaigns

The first instinct when a campaign is underperforming or when the market isn’t as strong is to pause or cancel a campaign. However, keeping a campaign live, even at a lower spend, allows for increased campaign learning which ultimately leads to long term benefits.

Data Storytelling: How to Act on Analytics

Are we telling compelling stories with data and adjusting our strategies based on the insights? If not, what’s the point?

Why Short-Form Video is Critical for Your Brand’s Success

Short-form videos are what consumers want to watch – whether on TikTok, Instagram Reels, YouTube Shorts, or Snapchat Spotlight.

How to Make Brand-Agency Relationships Last

Brands, have you ever felt the frustration of receiving a media plan or creative from an agency that was completely different from what you had envisioned? Agencies, have you ever hung up after a client call feeling completely blind-sided about the direction and expectations for your campaign?

3 Tips for Better Performing Video Content

Digital video consumption is on the rise and forecasted to reach $12.66B by 2024. How are marketers adapting to changing consumer trends?

What Makes Coegi a Great Place to Work

In previous roles, I have seen some of my hardest working coworkers become burned out due to the company culture and lack of support from leadership, leading to high turnover. I can definitively say that the experience at Coegi is a refreshing change from that high-stress environment.

Connected TV: A New Frontier for Targeted Healthcare Marketing

CTV is an untapped space eliminating barriers from a cost to market perspective. TV is now an accessible market for pharmaceutical players.

Brand vs Performance Marketing

As marketers, we often preach about setting separate KPIs for campaigns in different funnel stages. While this is needed, we must understand the synergies between brand and performance campaigns to fully optimize marketing efforts and pull the strongest overarching insights.

Balancing the Art and Science of Advertising

Advertising is both art and science – and these seemingly opposing disciplines are necessary to create a marketing campaign that achieves the maximum results.

Best Practices for Targeting in Pharmaceutical Campaigns

When it comes to understanding HIPAA for uses of health information for advertising, there’s lots of room for interpretation leaving advertisers unsure if certain marketing capabilities are compliant and ethical.

The Do’s and Don’ts of TikTok Advertising

TikTok has reached a total lifetime user spending of 300 million U.S. dollars, has about 1 billion monthly active users since February 2021, and an engagement rate of 18% – higher than any other social platform. TikTok provides a huge opportunity for brands to not only introduce their brand but drive incremental conversions.

3 Key Steps To Maximizing Your Marketing Campaign’s Success

The best way to ensure your marketing campaign success is to take an audience-first approach, placing the consumer at the center of the strategy and basing your choices in data targeting and media mix on those individuals.

The Importance of Empowering Employees in the Workplace

According to recent 2021 studies, flexibility, abstract ways of measuring productivity, growth opportunities, and recognition are among some of the top needs from employees. Finding an employer that can adapt to these needs not only improves the lives of its workers, but also its quality of work.

Why Walled Gardens Will (and Won’t) Be More Critical in the Future

As we begin to explore the world of cookieless digital advertising, marketers will likely be focusing much of their attention on walled gardens that have robust amounts of users and, therefore, valuable first-party data.

What is the Coffeyville Effect and Why Does it Happen?

Have you ever seen an excessively large amount of US traffic supposedly coming from Coffeyville, Kansas in Google Analytics? This specific geolocation may even contribute the most amount of sessions worldwide.

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