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The Drum – Stop the Scroll with Authentic Social Advertising
/ Thoughtspace - Marketing Publications
July 25, 2022
Today’s shopper is looking for authenticity in the products they choose to invest in. If a person loses trust in a brand, they are quick to pivot to a different brand offering a similar product. Brands build trust through producing quality products, living by their value statements, hiring inclusively and more. But there’s more to the story.
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