The Drum – Prepare for the ‘Trough of AI Disillusionment’: H2 2023 Predictions

/ Thoughtspace - Marketing Publications, Marketing Strategy, Trends

July 24, 2023 Elise Stieferman

As we hit the second half of 2023, The Drum brings you a tasting menu of Drum Network leaders‘ predictions, from AI disillusionment to… fungal growth and changes for pet owners. Elise Stieferman, director of marketing and business strategy, Coegi predicts that “AI will be H2 2023’s Dr Jekyll and Mr Hyde: both hero and villain for marketers, depending on expertise and perspective.” Learn more from Elise and other industry leaders in this article on The Drum.

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