The Drum – Why AI is Critical for Marketing Success
Take a look behind the curtain to understand the reasoning behind the rapid growth and adoption of AI for marketing.
The Drum – New Year’s Resolutions for the Marketing Industry
/ Thoughtspace - Marketing Industry, Marketing Publications
August 1, 2022
The last few years have each been uniquely transformative for the advertising industry. Many agencies might be hoping for a slightly stabler 2022 – so while individuals are making commitments for the year ahead, what should the industry commit to?
Are there technologies, beliefs or ways of working we should be giving up? Difficult changes we need to make in service of long-term good health? Or any other bitter pills to swallow? The Drum Network caught up with some of its members to find out what they’re planning to prioritize in 2022.
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