The Drum – Why AI is Critical for Marketing Success
Take a look behind the curtain to understand the reasoning behind the rapid growth and adoption of AI for marketing.
The last few years have each been uniquely transformative for the advertising industry. Many agencies might be hoping for a slightly stabler 2022 – so while individuals are making commitments for the year ahead, what should the industry commit to?
Are there technologies, beliefs or ways of working we should be giving up? Difficult changes we need to make in service of long-term good health? Or any other bitter pills to swallow? The Drum Network caught up with some of its members to find out what they’re planning to prioritize in 2022.
Related Thoughts
Take a look behind the curtain to understand the reasoning behind the rapid growth and adoption of AI for marketing.
Hear how Coegi’s Ryan Green uses strategies and techniques from his poker background to be a better marketer.
Tell us about your project
Cookie | Duration | Description |
---|---|---|
cookielawinfo-checkbox-analytics | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
cookielawinfo-checkbox-functional | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
cookielawinfo-checkbox-necessary | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
cookielawinfo-checkbox-others | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. |
cookielawinfo-checkbox-performance | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |