Win Over Audiences with Effective Finance Content Marketing
Learn how to define, collect and use zero-party data, first-party data, second-party data, and third-party data in your marketing strategy.
Retail Touchpoints – How to Drive Wine Sales with Digital Marketing
/ Thoughtspace - CPG, Industry Expertise, Marketing Publications, Marketing Strategy
April 14, 2023
How can your wine brand stand out among thousands of competitors? It’s about more than having the most eye-catching packaging or best shelf spot — although these are important factors. To get people to reach for your product repeatedly, learn how to stand out across the customer journey using a digital-first media strategy.
To accomplish this effectively, wine brands need to:
- Establish emotional connection and awareness to drive brand trial
- Move into the consideration set for target audiences
- Grow in-store and ecommerce wine sales
Read more about how to drive wine sales through digital marketing on Retail Touchpoints:
Related Thoughts
Using TikTok Ads to Reach Potential College Students
Use TikTok ads to improve social media marketing results. See how Coegi used TikTok to reach college students for an education client.
Using Non-Media Data for Agile Tourism Marketing
Coegi created a proprietary tool for tourism marketing that responded in real-time to both the pandemic and consumer interest in travel.
