The Drum – Your Data Strategy Can be a Community-Building Strategy
Learn how to use consumer data the right way by creating meaningful experiences that build relationships between individuals and the brand.
Want more bang for your buck? CMOs should focus on four key things: relationships, accountability, testing, and customer experience.
When times get tough and uncertainty causes unrest, marketing resources are often the first to be cut; too often, they’re seen as ‘non-business essential’. Right now, consumer concerns over inflation are resulting in fewer dollars spent.
Marketing teams are being asked to accomplish more with less and, for a chief marketing officer (CMO), these are challenging odds to overcome. In Q1 2022, 50% of the C-suite wanted to use marketing to grow revenue; 41% indicated reducing costs and finding greater efficiency as a priority. But not all hope is lost.
Here are four key steps CMOs should take to do more with less…
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Learn how to use consumer data the right way by creating meaningful experiences that build relationships between individuals and the brand.
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