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The Drum – 4 Ways CMOs Can Do More With Less
/ Thoughtspace - Marketing Publications
January 12, 2023
Want more bang for your buck? CMOs should focus on four key things: relationships, accountability, testing, and customer experience.
When times get tough and uncertainty causes unrest, marketing resources are often the first to be cut; too often, they’re seen as ‘non-business essential’. Right now, consumer concerns over inflation are resulting in fewer dollars spent.
Marketing teams are being asked to accomplish more with less and, for a chief marketing officer (CMO), these are challenging odds to overcome. In Q1 2022, 50% of the C-suite wanted to use marketing to grow revenue; 41% indicated reducing costs and finding greater efficiency as a priority. But not all hope is lost.
Here are four key steps CMOs should take to do more with less…
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