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The Drum – Debunking Influencer Marketing Myths
/ Thoughtspace - Marketing Publications
August 1, 2022
Influencer marketing – a nice-to-have tactic to boost brand recognition and favorability, but not impact your bottom line. Right?
Wrong.
Influencer marketing has been a popular technique for gaining eyeballs on campaigns. But Natalie Carson, senior account manager at Coegi, questions whether it has passed its sell-by date.
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