The Drum – Your Data Strategy Can be a Community-Building Strategy
Learn how to use consumer data the right way by creating meaningful experiences that build relationships between individuals and the brand.
The Drum – How to Be a Green Zone Chicken: 4 Ways to Build Creativity Through Collaboration
/ Thoughtspace - Marketing Publications
July 26, 2022
Lessons about creativity can come from the most surprising corners of the world – group dynamics among chickens, for example. In this article, we look into the benefits of adopting creative ‘green zones’ inspired by our feathered friends. Four ways you can build a collaborative mindset into your process are:
1 – A Shared Vision
2- Bringing Together Diversity
3 – Building Safety and Trust
4 – Essence Before Form
Related Thoughts
