Win Over Audiences with Effective Finance Content Marketing
Learn how to define, collect and use zero-party data, first-party data, second-party data, and third-party data in your marketing strategy.
CPG brands, are you taking advantage of the power of Instacart advertising solutions?
Delivery apps offer robust first party data, allowing brands to target in-market audiences interested in your products. Grocery and alcohol brands can leverage display and sponsored product placements with Instacart advertising to drive purchases while audiences are actively shopping.
Creating shopper marketing campaigns is a win-win for brands and retailers. Retailers gain more shoppers and brands receive better shelf-space and visibility in return. Additionally, brands benefit from simplified product discovery for their products. To do this effectively, it is important to understand the consumer shopping journey, reaching them in between shopping visits and at a frequency that makes sense given the cadence of shopping for the product.
Delivery provider ads are a strong shopper marketing option for brands highly focused on ROAS and driving attributable sales. These solutions help facilitate quick conversion and minimize point of purchase friction. Serving ads in delivery platforms, such as Instacart or UberEats, creates closed-loop reporting so brands can connect marketing directly to in-platform sales.
In this webinar, our Instacart representative outlines the strategic solutions available on the platform. Along with Coegi’s panelists, they discuss best practices you can use to reach your audience and drive CPG sales through the Instacart platform.
After viewing, if you have further questions, don’t hesitate to reach out to Coegi for more insights on how to activate a shopper marketing campaign!