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Learn how to define, collect and use zero-party data, first-party data, second-party data, and third-party data in your marketing strategy.
Use Instacart Advertising to Drive Sales | Webinar
/ Thoughtspace - CPG, Industry Expertise, Omnichannel Retail Solutions
May 3, 2022
CPG brands, are you taking advantage of the power of Instacart advertising solutions?
Benefits of delivery provider advertising
Delivery apps offer robust first party data, allowing brands to target in-market audiences interested in your products. Grocery and alcohol brands can leverage display and sponsored product placements with Instacart advertising to drive purchases while audiences are actively shopping.
View the webinar below from Coegi and Instacart to take advantage of the power of Instacart to drive consumer product trials and repeat purchases.
Why use shopper marketing?
Creating shopper marketing campaigns is a win-win for brands and retailers. Retailers gain more shoppers and brands receive better shelf-space and visibility in return. Additionally, brands benefit from simplified product discovery for their products. To do this effectively, it is important to understand the consumer shopping journey, reaching them in between shopping visits and at a frequency that makes sense given the cadence of shopping for the product.
Leverage delivery provider data
Delivery provider ads are a strong shopper marketing option for brands highly focused on ROAS and driving attributable sales. These solutions help facilitate quick conversion and minimize point of purchase friction. Serving ads in delivery platforms, such as Instacart or UberEats, creates closed-loop reporting so brands can connect marketing directly to in-platform sales.
In this webinar, our Instacart representative outlines the strategic solutions available on the platform. Along with Coegi’s panelists, they discuss best practices you can use to reach your audience and drive CPG sales through the Instacart platform.
View the webinar to learn:
- How consumer trends and external factors are driving delivery growth
- What opportunities are available for brands with Instacart advertising
- How to leverage Instacart ads to drive product sales
- Strategic insights for maximizing results of Instacart campaigns
After viewing, if you have further questions, don’t hesitate to reach out to Coegi for more insights on how to activate a shopper marketing campaign!
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