The Drum – Your Data Strategy Can be a Community-Building Strategy
Learn how to use consumer data the right way by creating meaningful experiences that build relationships between individuals and the brand.
The end of the year is both an exciting and anxiety-ridden time for marketers. Media planning for 2023 presents the opportunity for a fresh start, and yet there’s the sometimes-debilitating weight of not knowing where to begin.
So how do you forge a smart path forward for 2023 media planning without wasting time and energy? The answer: Strategize on a macro level, but plan on a micro level.
For a long time, annual planning was the norm. Now, media planning 12 months in advance is more challenging. As the digital landscape shifts on a continual basis, tactics must be adjusted on the fly to flex with the needs of your business.
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