Retail Media’s Impact on the CPG Marketing Mix

Retail media networks are having a historic year, with projected ad spend growing by $10 million YoY from 2020 to present in the U.S. alone. Even with the delay of cookie deprecation, CPG brands are flocking to these partners to gain access to end-to-end solutions including robust customer data sets, category and competitive insights, and sales attribution. It’s very appealing, especially for CPG marketers who do not have large customer databases.

Here’s how to use retail media in the marketing mix at each stage of your CPG brand’s growth…