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Reddit is not always the first platform that comes to mind when advertisers are thinking about paid social, but it should not be overlooked. Reddit is a fast growing platform that allows advertisers to reach a very niche audience at a reasonably low cost. The Reddit platform does have some downfalls though, such as a less advanced reporting platform as compared to competitors. Here, we discuss the benefits and challenges of advertising on Reddit and some helpful tips to create a successful campaign.
Reddit is a network of communities where people can dive into their interests, hobbies and passions. It is a discussion-focused platform and is often referred to as “the first page of the Internet.”
There are 52 million daily active users, which represents a 44% increase from October 2019. The platform sees 430 million monthly active users.
The Reddit platform reporting capabilities are not as advanced as some of its competitors. It offers basic metrics, but does not go into as much detail as some of the other platforms, specifically with regards to engagement.
For example, users upvote and downvote on Reddit to express their approval or disapproval on a post, but this data is not available to view on the Reddit dashboard unless you are an admin. This would be important information for hands-on keyboard execution partners to have.
The Reddit dashboard only displays six months of data, so you are unable to see spend and performance for campaigns longer than 6 months ago. Because of this, we recommend Reddit campaigns run for less than 6 months.
Reddit is an excellent platform for reaching niche audiences at a relatively low cost. The platform is not as sophisticated as some of the others, but the ad performance on Reddit speaks for itself. If you are looking for a new platform for paid social, do some research on subreddits that your target audience may identify with and give Reddit ads a try.