Coegi partnered with a powerhouse creative agency to launch a full-funnel digital campaign, building brand awareness as well as sales for a high-growth wine brand.
10.6%
Lift in Standard Ad Recall
1.8%
Lift in Unaided Brand Awareness
1.4%
Lift in Purchase Intent / Consideration
The brand tasked the team to produce a campaign that was not only effective in building brand awareness and emotional connection in a very cluttered, complicated category, but also drove trial and consideration across a broader set of consumers.
The team executed a performance branding study on Facebook to evaluate brand lift as well as conversion lift for key website events. By comparing control and exposed audiences, incrementality was able to be evaluated. This blended approach allowed for valuable insights into multiple stages of the consumer journey, from brand awareness to purchase intent.
The study showed positive lift across brand categories, surpassing CPG benchmarks. Ad recall was particularly pronounced, signaling that the creative was successful in driving memorability and that the selected audience resonated with the messaging approach.
Related Thoughts
Coegi used TikTok ads to help a higher education client drive better results in their marketing campaigns. Our client is a private college located in Kansas City, Missouri which recently lowered their tuition costs. They were looking to boost brand awareness among potential students and encourage them to research more about their institution.
Coegi collaborated with sister agencies, RADaR Analytics and True Media, to create a proprietary tool that allowed our tourism client to shift marketing dollars in real-time based on COVID-19 infection rates and consumer reception to travel. This offered our client a unique data set to inform marketing decisions – maximizing their dollars and promoting safe travel.
Using Facebook Lead Ads to Drive a Sales Pipeline
Our client, Grit Moto Adventures, came to us with a unique opportunity to drive sign ups for an exclusive backcountry motorcycle tour. Their unique audience would be given the option to sign up for various tours in a wide time frame. Given the time commitment and niche experienced biker audience requirements, we set a goal of driving 320 leads using Facebook lead ads.
