Bread & Butter Wines uses the online grocery delivery app, Instacart, as a central tactic in their e-commerce strategy. Because of this, our account team was eager to try a new optimized bidding tool offered by the platform. Our goals were threefold: to keep the client’s strategy in stride with a rapidly evolving platform, test AI’s ability to directly impact ROI, and reduce operational lift.
Cost per Conversion
Coegi runs an evergreen campaign on Instacart for Bread & Butter, which has consistently delivered at or above a 2x ROAS benchmark. However, achieving these results required time-consuming manual optimizations based on cost-per-click metrics. While this approach was effective in driving results, we sought a more efficient and profitable bidding process.
After a brief learning period, the AI algorithm began pushing ROAS into the 3x range. As the campaign progressed, this figure steadily increased to an average of over 4x, with peaks for individual products hitting up to 10x ROAS. As a result, the campaign generated a 32% YoY increase in Instacart revenue and decreased the average cost-per-conversion by 53%.
In the age of Web3 and AI advances, a seemingly small platform update can have a significant impact on your results. Our team’s enthusiasm for testing and learning allowed this campaign to double its impact on Bread & Butter Wines’ ROI.