The Drum – 4 Questions to Help Build Your 2024 Marketing Budget

/ Thoughtspace - Marketing Publications, Marketing Strategy

Elise Stieferman from Coegi presents four principles to guide marketers in determining their 2024 marketing budget. Addressing the perennial question of how much revenue to reinvest in marketing, she acknowledges the complexities of planning a new year’s strategy amid heightened goals, market pressures, and competition, and emphasizes the importance of aligning with CEOs and CFOs on budget allocations for achieving these objectives.

Coegi Partners

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