MarketingProfs – ‘Subtractive Innovation’: Four Steps for More Efficient and Effective Marketing

Google’s announcement that Chrome will no longer support cookies as of 2023 has many digital marketers concerned about their future. Marketers that have historically relied on cookies to reach their target audiences and measure success will be greatly affected by this change and many are actively working on the next steps to avoid campaign performance declines. The actions taken by marketers in this pre-cookieless environment will help to shape and define the future of targeted advertising and performance metrics.

Learn the strategy, logistics, and measurement basics of audio advertising from Coegi’s Director of Innovation, Savannah Westbrock.

Here are some of the key consumer trends for 2023 and how you can tailor your digital strategies to capitalize on them.