MediaPost – Why All Marketing Should Be Niche

/ Thoughtspace - Marketing Publications, Marketing Strategy

There are very few institutions in American life (besides maybe Taylor Swift) that are truly ubiquitous today — not sports, higher education, the Supreme Court, or even beer.  Mass appeal is still possible, but there are strong headwinds to this approach.

In this article from MediaPost, Coegi’s SVP of Marketing and Innovation, Ryan Green, discusses why brands should ditch the mass messaging and turn their focus on niche audiences in today’s landscape.

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