Using TikTok Ads to Reach Potential College Students
Use TikTok ads to improve social media marketing results. See how Coegi used TikTok to reach college students for an education client.
MediaPost – Why All Marketing Should Be Niche
/ Thoughtspace - Marketing Publications, Marketing Strategy
October 18, 2023
There are very few institutions in American life (besides maybe Taylor Swift) that are truly ubiquitous today — not sports, higher education, the Supreme Court, or even beer. Mass appeal is still possible, but there are strong headwinds to this approach.
In this article from MediaPost, Coegi’s SVP of Marketing and Innovation, Ryan Green, discusses why brands should ditch the mass messaging and turn their focus on niche audiences in today’s landscape.
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