The Drum – Your Data Strategy Can be a Community-Building Strategy
Learn how to use consumer data the right way by creating meaningful experiences that build relationships between individuals and the brand.
MediaPost – Search Beyond Google: The Future of Brand Discovery
/ Thoughtspace - Marketing Publications
December 5, 2022
Search: It’s Google’s world. We’re just living in it.
This may have been true in the past, but not anymore.
Google is still the dominant traditional search engine, but AI advances and shifting consumer behaviors have changed the world of search as we know it. Social media and ecommerce have become mechanisms for consumers to discover and purchase new items, without leaving their preferred apps and platforms.
Marketers need to understand and adapt to the new ecosystem of search and brand discovery.
Let’s unpack these three key aspects of Search 2.0.
-
- Search is social.
-
- Search is ecommerce.
-
- Search is omnichannel.
Related Thoughts
