The Drum – Why AI is Critical for Marketing Success
Take a look behind the curtain to understand the reasoning behind the rapid growth and adoption of AI for marketing.
MediaPost – Return on Insights: The New ROI in Digital Marketing
/ Thoughtspace - Marketing Publications
August 3, 2022
It’s time to redefine ROI as a way of remaining diligent in evaluating what’s working and what isn’t over time, because creating a highly profitable campaign takes time. Instead of thinking of ROI as return on investment, view ROI as a return on insight. Insights allow you to understand how media touchpoints are resulting affecting business outcomes and measuring the data points that matter at every step of the consumer journey.
So what steps do you need to take to build sustainable accountability into your marketing strategy?
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