The Drum – Your Data Strategy Can be a Community-Building Strategy
Learn how to use consumer data the right way by creating meaningful experiences that build relationships between individuals and the brand.
Challenger brands often succeed thanks to a scrappy, nimble ‘underdog mentality’ – but they can lose that edge as they grow. Coegi’s director of marketing and business strategy, Elise Stieferman, argues that as brands grow into household names, it’s important to keep thinking like an underdog.
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Learn how to use consumer data the right way by creating meaningful experiences that build relationships between individuals and the brand.
Take a look behind the curtain to understand the reasoning behind the rapid growth and adoption of AI for marketing.
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