The Drum – Why AI is Critical for Marketing Success
Take a look behind the curtain to understand the reasoning behind the rapid growth and adoption of AI for marketing.
The primary effects of cookie deprecation will be audience targeting limitations and measurement specificity. Successful marketers will need new and better ways of understanding how customers make decisions, what leading indicators drive business outcomes and how to aggregate this data to understand directional success.
Related Thoughts
Take a look behind the curtain to understand the reasoning behind the rapid growth and adoption of AI for marketing.
Hear how Coegi’s Ryan Green uses strategies and techniques from his poker background to be a better marketer.
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