The Drum – Your Data Strategy Can be a Community-Building Strategy
Learn how to use consumer data the right way by creating meaningful experiences that build relationships between individuals and the brand.
Launching a brand in a new international market is no easy feat. Thankfully Ryan Green, vice-president of marketing and innovation at Coegi, shares some of the key challenges and considerations to make the transition as seamless as possible.
From a technical standpoint, you have to consider possible language barriers, time zone differences, dynamic advertising regulations, platform preference and availability, and more.
From a cultural perspective, there’s even more to unpack. What’s considered funny in the United States could be completely misunderstood, or even offensive, elsewhere. Holidays and lifestyles are likely to vary dramatically. The consumers’ day-to-day behaviors and perspectives are, simply put, nuanced and distinct. Because of this, the most important component of an international marketing strategy is cultural relevance.
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