Services
Strategic solutions and insightful analytics to achieve
your business goals.
Media Strategy and Planning
We specialize in developing personalized marketing strategies that resonate with your core audiences, ensuring brand consistency across marketing platforms, and adapting to market changes with data-driven precision for lasting brand success.
Audience-Centric Research & Insights:
In-depth audience research that explores behaviors and preferences to ensure maximum engagement across your full-funnel goals.
Integrated Marketing Ecosystem Planning:
A seamless channel mix across digital and traditional platforms to maximize ROI and customize consumer touchpoints at each step in their journey.
Agile Data-Driven Strategies:
Coegi combines in-depth analytics with swift adaptability to evolving market, consumer, and competitor trends, leveraging real-time monitoring and AI-driven optimization to create targeted, effective campaigns.
Performance Media Activation
At Coegi, your marketing budget is more than a number—it’s a trust you place in us to generate impactful results. We seamlessly combine advanced technology with expert insights to transform your investment into tangible success.
Programmatic & Demand-Side Platforms:
Simplify digital advertising with our expert programmatic buying on cutting-edge DSPs, positioning your ads where they make the biggest impact.
Social Media & Influencer Strategy:
Boost your brand across key platforms—Facebook, Instagram, Twitter, LinkedIn, Snapchat, Pinterest, TikTok—with custom strategies that leverage influencers and trends for greater visibility.
Comprehensive Digital Channel Strategy:
We optimize your presence in every relevant digital space, leveraging dynamic creative optimization, key publisher relationships, and custom content partnerships to enhance your brand trust and performance.
Proprietary Tools
Experience the power of Coegi’s proprietary personalization suite, where cutting-edge AI seamlessly integrates with human media expertise to unlock more powerful media activations and drive impactful business results. Our five-part process ensures your brand connects with the right audience at the right moment, delivering tailored content that resonates.
Right Message, Right Moment:
We pair the perfect message with the ideal timing, ensuring your brand speaks to customers when it matters most.
Efficient Customer Reach:
By targeting your best customers, we maximize the efficiency of your media spend, making every dollar count.
AI-Powered Content Tailoring: Harness the power of AI to tailor content that captivates and engages, driving deeper connections with your audience.
Higher ROI:
Our powerful algorithms drive a higher return on investment, optimizing your campaigns for success.
Continuous, Real-Time Improvement:
We are committed to a cycle of continuous optimization, ensuring your media strategy evolves in real-time to meet changing market dynamics.
Unlock the full potential of your media strategy with Coegi.
Meet Resonance
Unlock audience persuasion with Resonance, Coegi’s AI-powered tool delivering biometric insights, copy scorecards, and tailored recommendations to optimize creative for maximum impact.
Benefits for your brand:
- Ensure creative-media strategy alignment
- Predict message performance by channel and test concepts before investing media dollars
- Decarbonize your creative experimentation
- Gain deeper insight into creative effectiveness
Strengthen your approach to A/B testing and creative performance.
Meet AIM, Coegi’s Audience Intent Meter
Transform your media strategy with predictive analytics, combining intent signals, seasonality, and competitor insights to pinpoint optimal engagement moments for growth.
Benefits for your brand:
- Identify whitespace opportunities for greater media ROI
- Enhance strategic media planning with consumer demand forecasts
- Secure a competitive advantage by anticipating marketing shift
Enhance strategic media decision-making and maximize the impact of every dollar invested.
Measurement
Every marketing plan we put forth starts with measurement. We create a customized strategy that is carefully aligned with your business goals, identifying the ‘why’ and the ‘what’ is working so we can apply these learnings to every facet of your business.
Customized Measurement Strategies:
At Coegi, we develop tailored strategies by pinpointing crucial metrics and KPIs that bolster business outcomes.
Integrated Data Collection:
We aggregate data from varied sources, from web analytics to social influencer content, creating a robust foundation for informed decisions and strategies.
Actionable Insights:
Beyond data analysis, we craft actionable strategies by spotting trends and optimizing messaging and targeting for heightened campaign effectiveness.
Test + Learn Approach:
We continually refine tactics based on data-driven insights to stay ahead in a dynamic market landscape, pushing the bounds of what our clients thought was possible.
