Articles from around the industry.
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MediaPost - How MySpace Created a Gateway to the Metaverse
MySpace created a gateway to the metaverse. But will the metaverse ever gain the same social influence as MySpace?
The Drum - 2023: Marketing's Year of... ?
New year, new us. But new how? The Drum asked a bumper crop of senior marketers what they reckon will be the big idea of the year ahead.
The Drum - 4 Ways CMOs Can Do More With Less
Want more bang for your buck?CMOs should focus on four key things: relationships, accountability, testing, and customer experience.
MediaPost - 2023 Media Planning - Strategize Macro, Plan Micro
How can marketers efficiently approach 2023 media planning? Strategize on a macro level, but plan on a micro level.
MediaPost - Search Beyond Google: The Future of Brand Discovery
With search entering social media and ecommerce, marketers need to adapt to the new ecosystem of search and brand discovery - beyond Google.
The Drum - The 3 Universal Truths of Personalization in a Privacy-First World
Julia Wold outlines the three universal truths of personalization: transparency, relevance and compliance.
CEO Matters Podcast - Redefining the Agency Rockstar
Marketing agencies are always looking to hire the next digital rock star. But is building a solid full rock band the way to go instead?
MarketingProfs - How to Humanize Your B2B Strategy in Five Steps
B2B buyers want you to treat them as humans, not algorithms. To connect with your customers successfully - on a human level - follow these five steps.
The Drum - Creating a Marketing Ecosystem for International Success
In a hyper-connected world, growing globally should be effortless – but as marketers know all too well, that isn’t the case. Coegi’s Ryan Green argues the secret is a tight-knit ecosystem and a concentrated pool of contractors.
MediaPost - 4 Ways Brands Can Benefit from a Hybrid Agency Model
Hybrid agency models help marketers increase flexibility and gain new insights and perspectives - among other benefits.
AdExchanger - Are Your Metrics Creating Confirmation Bias?
Learn three ways confirmation may be sneaking it's way into your marketing campaigns.
Retail Media's Impact on the CPG Marketing Mix
Learn how to best use retail media in the marketing mix at each stage of your CPG brand's growth.
The Drum - The Key to Breaking Into International Markets
So you want to go global? They key to breaking into international markets is culturally relevant advertising.
The Drum - Future of TV Panel
Still grappling with the future of TV and what it means for brands? Watch this panel to optimize streaming and linear TV.
The Drum - Creativity in a Pinch
With inflation and downturns, people and businesses around the world are feeling the pressure. How can marketers be creative in a pinch?
The Drum - Travel's Return Voyage
What should marketers be thinking of during travel’s return voyage? Hear top strategies from five agency experts.
The Drum - What We Can Learn from Movie Marketing
What can the industry learn from movie marketing – an area of the industry that sees some of its most creative cut-through work?
The Drum - Four Tools for Creating Successful Agency-Client Relationships
When your client understands your intent, it’s much easier to offer recommendations. Learn four tools to build agency-client relationships.
The Drum - Automated Buying Strategies Need to Change
It’s time to challenge the status quo for audience targeting and measurement. Marketers need new ways to effectively reach audiences and drive results.
MediaPost - Digital Is Not (And Never Was) an Easy Button
In a cookieless world, the easy button is dead. So, where do we go as marketers from here? Read to find out.
MediaPost - Return on Insights: The New ROI in Digital Marketing
It's time to redefine ROI in digital marketing. Insights from strategic campaigns are what will truly drive advertising success.
MediaPost - Why You're Failing if You're Not Testing Cookieless Solutions Now
The vast majority of marketers are not prepared for the cookieless future. Learn three key ways you can set yourself up for success.
MediaPost - Is Your Marketing Strategy Rooted in FOMO? It Shouldn't Be?
Is your marketing strategy rooted in FOMO? Here's three questions to ask yourself to make sure you're not letting FOMO get in the way.
The Drum - Debunking Influencer Marketing Myths
Influencer marketing has been a popular technique for gaining eyeballs on campaigns. But it's time to move this tactic down the funnel.
The Drum - ‘20% of media spend will move to social’: Creators’ New Place in Marketing
How is the role of influencers shifting in the modern marketing ecosystem? Hear from this roundtable of agency experts.
The Drum - Three Ways to Build Brand Success in the Metaverse
Not sure how to incorporate your brand into the virtual world? Learn three strategies to drive brand success in the metaverse.
Marketing Insider - 4 Ways To Create An Effective Media Strategy
Four ways marketers can build an effective marketing strategy that will win the support of executives and boards.
The Drum - New Year’s Resolutions for the Marketing Industry
The Drum Network caught up with some of its members to find out what they’re planning to prioritize in 2022.
The Drum - Keeping the Underdog Mentality: How Brands Can Sustain Success
Challenger brands often succeed thanks to a scrappy 'underdog mentality’. It’s important to keep thinking like an underdog as you grow.
Marketing Insider - Navigating Digital Advertising's Gray Areas
Be aware of these three ethical gray areas in digital advertising - and learn tips to navigate advertising ethics.
The Drum - What I learned… as a professional poker player, with Coegi’s Ryan Green
Coegi's VP of Marketing spent most of his twenties as a professional poker player. The Drum sat down with him to find out what it’s like swapping chips for pitches.
The Drum - From Influencers to Creators: Are Content-makers Evolving?
Influencers are out and creators are in. What does this mean for brands and content-makers?
MediaPost - What Brands Can Learn From Retail Media
Learn what brands can learn from retail media's success and apply it to all channels.
The Drum - How to Be a Green Zone Chicken: 4 Ways to Build Creativity Through Collaboration
Learn the importance of fostering creativity through collaboration in the workplace.
MediaPost - How to Make the Customer the Hero of Your Brand Story
Tips on how to make your CPG customer the hero of your brand story and break through the clutter.
The Drum - How to Measure the Impact of Healthcare Marketing Campaigns in 3 Steps
The tools and strategies you need to meaningfully measure healthcare marketing campaigns.
AdExchanger - Higher CPMs are Worth It
Learn why higher programmatic CPMs are sometimes necessary to achieve marketing effectiveness.
The Drum - Developing a CPG Marketing Strategy: The Good, The Bad, & The Opportunity
A guide to developing a smart, effective CPG marketing strategy for brands.
Healthcare Business Today - How to Reach the Next Generation of Healthcare Consumers
Learn how to reach the next generation of healthcare consumers - Gen Z & Millennials.
MediaPost - Why Your Brand Could Lose By Not Investing in Video
The top 3 reasons why your brand will miss out if you aren't investing in video advertising.
The Drum - Stop the Scroll with Authentic Social Advertising
Understand the importance of building brand authenticity to stop the scroll on social media.
Spinsucks - The Advertiser's Guide to CTV
Access the complete CTV guide to advertising. Learn the opportunity CTV offers brands looking to reach consumers in their homes.
The Drum - How to Succeed with Your Media in the Cookieless Future
A guide on how brands can craft a media strategy to succeed in the cookieless future.
MediaPost - How to Move from Challenger Brand to Household Name
For brands entering a cluttered industry - learn how to move from challenger brand to household name.
AdExchanger - Attribution is Overrated
In a cookieless world, attribution is old news. It's time to focus on incrementality to measure true marketing results.
The Drum - Why AI is Critical for Marketing Success
Take a look behind the curtain to understand the reasoning behind the rapid growth and adoption of AI for marketing.
MarketingProfs - Top 3 Ingredients of a Smart B2B2C Marketing Strategy
Marketing leaders have multiple stakeholders to consider with a B2B2C marketing strategy. Learn how to reach them all.