Articles from around the industry.

MySpace created a gateway to the metaverse. But will the metaverse ever gain the same social influence as MySpace?

New year, new us. But new how? The Drum asked a bumper crop of senior marketers what they reckon will be the big idea of the year ahead.

Want more bang for your buck?CMOs should focus on four key things: relationships, accountability, testing, and customer experience.

How can marketers efficiently approach 2023 media planning? Strategize on a macro level, but plan on a micro level.

With search entering social media and ecommerce, marketers need to adapt to the new ecosystem of search and brand discovery - beyond Google.

Julia Wold outlines the three universal truths of personalization: transparency, relevance and compliance.

Marketing agencies are always looking to hire the next digital rock star. But is building a solid full rock band the way to go instead?

B2B buyers want you to treat them as humans, not algorithms. To connect with your customers successfully - on a human level - follow these five steps.

In a hyper-connected world, growing globally should be effortless – but as marketers know all too well, that isn’t the case. Coegi’s Ryan Green argues the secret is a tight-knit ecosystem and a concentrated pool of contractors.

Hybrid agency models help marketers increase flexibility and gain new insights and perspectives - among other benefits.

Learn three ways confirmation may be sneaking it's way into your marketing campaigns.

Learn how to best use retail media in the marketing mix at each stage of your CPG brand's growth.

So you want to go global? They key to breaking into international markets is culturally relevant advertising.

Still grappling with the future of TV and what it means for brands? Watch this panel to optimize streaming and linear TV.

With inflation and downturns, people and businesses around the world are feeling the pressure. How can marketers be creative in a pinch?

What should marketers be thinking of during travel’s return voyage? Hear top strategies from five agency experts.

What can the industry learn from movie marketing – an area of the industry that sees some of its most creative cut-through work?

When your client understands your intent, it’s much easier to offer recommendations. Learn four tools to build agency-client relationships.

It’s time to challenge the status quo for audience targeting and measurement. Marketers need new ways to effectively reach audiences and drive results.

In a cookieless world, the easy button is dead. So, where do we go as marketers from here? Read to find out.

It's time to redefine ROI in digital marketing. Insights from strategic campaigns are what will truly drive advertising success.

The vast majority of marketers are not prepared for the cookieless future. Learn three key ways you can set yourself up for success.

Is your marketing strategy rooted in FOMO? Here's three questions to ask yourself to make sure you're not letting FOMO get in the way.

Influencer marketing has been a popular technique for gaining eyeballs on campaigns. But it's time to move this tactic down the funnel.

How is the role of influencers shifting in the modern marketing ecosystem? Hear from this roundtable of agency experts.

Not sure how to incorporate your brand into the virtual world? Learn three strategies to drive brand success in the metaverse.

Four ways marketers can build an effective marketing strategy that will win the support of executives and boards.

The Drum Network caught up with some of its members to find out what they’re planning to prioritize in 2022.

Challenger brands often succeed thanks to a scrappy 'underdog mentality’. It’s important to keep thinking like an underdog as you grow.

Be aware of these three ethical gray areas in digital advertising - and learn tips to navigate advertising ethics.

Coegi's VP of Marketing spent most of his twenties as a professional poker player. The Drum sat down with him to find out what it’s like swapping chips for pitches.

Influencers are out and creators are in. What does this mean for brands and content-makers?

Learn what brands can learn from retail media's success and apply it to all channels.

Learn the importance of fostering creativity through collaboration in the workplace.

Tips on how to make your CPG customer the hero of your brand story and break through the clutter.

The tools and strategies you need to meaningfully measure healthcare marketing campaigns.

Learn why higher programmatic CPMs are sometimes necessary to achieve marketing effectiveness.

A guide to developing a smart, effective CPG marketing strategy for brands.

Learn how to reach the next generation of healthcare consumers - Gen Z & Millennials.

The top 3 reasons why your brand will miss out if you aren't investing in video advertising.

Understand the importance of building brand authenticity to stop the scroll on social media.

Access the complete CTV guide to advertising. Learn the opportunity CTV offers brands looking to reach consumers in their homes.

A guide on how brands can craft a media strategy to succeed in the cookieless future.

For brands entering a cluttered industry - learn how to move from challenger brand to household name.

In a cookieless world, attribution is old news. It's time to focus on incrementality to measure true marketing results.

Take a look behind the curtain to understand the reasoning behind the rapid growth and adoption of AI for marketing.

Marketing leaders have multiple stakeholders to consider with a B2B2C marketing strategy. Learn how to reach them all.