Now more than ever, consumers desire a more meaningful connection with the brands they follow. Your audiences crave behind the scenes videos covering meaningful origin and philanthropic stories, the colorful, entertaining brand voice on social media, and highly personalized written content that feels truly authentic. There is no better way to do that than investing in a content marketing strategy. From everyday people to celebrities to brands both large and small, everyone is realizing the power that content has over driving action along the customer journey. If your brand is not investing in thoughtful content today, read on to learn more about why every brand should be incorporating this into their marketing strategies.
Why Content Marketing?
Whether you yourself are the brand or your business is the brand, content marketing is important to invest in – especially in the digital era where content is constantly consumed across multiple platforms for both personal and professional reasons.
Here are some of the key reasons to believe in content marketing:
Content marketing can boost conversions leading to higher sales or traffic to your website, all the while signaling to google that the domain has high authority and increasing your rank in search engines. More content + more exposure = higher ROI. Invest in high quality content and your audience will invest in you.
It’s a relationship builder
While content marketing may ultimately lead to higher sales, it shouldn’t be about selling, but rather helping. By taking this approach, content marketing can help you increase loyalty thus building trust and creating a sense of community surrounding your brand. Make sure you are tailoring your content to your audience’s biggest questions and what they value.
Your competitors are using it
97% of businesses use content marketing, and that includes 73% of marketers.. Don’t fall behind and let your competitors get the upper hand. Use multiple different types of content to be seen as a thought leader among similar brands and meet business goals at each stage of the customer journey.
Choosing Your Content
The process of choosing which content types to lean towards looks a little different for every brand. There are a vast number of content types like social media posts, infographics, blogs, podcasts, videos, and paid content marketing with reputable publishers. It’s important to start by assessing what makes the most sense for your brand.
Take a look at the infographic below to begin aligning your content marketing goals with your overarching brand goals.