OTT/CTV advertising has officially met the reach of broadcast television. Streaming and connected TV devices exploded in 2020 as more consumers stayed home and cut the cord. In 2021, there were nearly 214 million connected television users, and that number is projected to increase to 230 million by 2025.
If streaming TV ads are new to you, you likely have many questions about the landscape.
- How are users consuming television today?
- Who is streaming versus watching cable?
- How do you address cross-device streaming?
- How do you measure and test connected TV ad performance?
You’re not alone. These questions are top of mind for many marketers. CTV is constantly changing and capabilities evolve seemingly overnight. To clear up some of that uncertainty, we answer these and many more questions in this webinar.
Coegi partners with leading industry experts from TheTradeDesk, Magnite, and iSpot.TV. In this webinar, the panelists clearly explain the immense opportunity available to advertisers in streaming TV. You’ll come away from this webinar with a much stronger understanding of the advertising opportunity on CTV and how to leverage it for maximum marketing ROI.
In addition, you’ll learn:
- The latest trends in OTT/CTV advertising for brands and consumers
- Ways to strategically incorporate premium CTV inventory into your campaigns
- Recommendations on how to effectively measure CTV
For more resources, download our free CTV Advertising Guide.
The travel and tourism marketing is rebounding as the industry surges above pre-pandemic levels.
Are you taking advantage of it?
This guide gives you everything you need to know before launching a digital travel marketing campaign.
2022 Travel Marketing Trends
After the tumultuous years of the pandemic, travel and tourism is finally experiencing a surge in demand.
Digital ad spend by travel brands follows a similar upwards trajectory.
Stir-crazy leisure travelers, vacationing families and business travelers alike are eager to explore new places and experiences. How can your brand use strategic travel and tourism marketing to be incorporated in those plans?
How to Succeed at Travel and Tourism Marketing
Travel books and printed pamphlets are a thing of the past. Now, it’s time to lead with digital tactics.
Today’s travelers are finding inspiration for trips on digital channels. Younger travelers in particular are taking this a step further by shifting to mobile devices over desktop, looking to the brand’s website or Instagram to get a sense of what they can expect.
To reach the modern traveler, brands need to create a seamless experience across digital channels from awareness to check out/visit.
Explore ways to create immersive experiences that blend physical and digital worlds.
You’ll also need to create a strategic, customized approach to target your optimal audience on the most impactful channels.
Your Guide to Success
Download this guide to learn how to:
- Leverage the latest travel and tourism marketing trends
- Create the optimal media mix for your brand with the most impactful channels
- Implement cookieless solutions to reach your target audience
- Measure the ROI from omnichannel travel marketing campaigns
Ready to take off?
View and download the guide below!