How Coegi Became One of AdExchanger’s Top 50 Programmatic Power Players

Coegi is thrilled to be named to AdExchanger’s Top 50 Programmatic Power Players

When Coegi was founded in 2014, programmatic advertising was still in its infancy. Seeing the vast opportunity for improvement in transparency and performance, our then three-person shop set out to create a solution for brands and agencies rooted in data to allow for best-in-class audience targeting, measurement, and optimization. Since those humble beginnings, the company has grown to a full-service, strategy-focused digital media agency with 50+ employees, 4 offices, and experience with over 300 brands across a broad array of industries. 

Coegi, which is latin for ‘to bring together’, has curated the strongest set of technology, data, research, and measurement resources in the industry, enabling our teams and clients to produce marketing strategies that are multi-faceted and focused on business outcomes. Our unbiased approach to technology deployment allows us to support all of our clients’ needs, with certified marketing partnerships with Google, The Trade Desk (Coegi captured seat number 6), Pulsepoint, Amazon, Amobee, Vistar, Meta, LinkedIn, Pinterest, Tiktok, Tagger and Instacart. We are also a founding member of the Programmatic Health Council, helping spearhead best practices in programmatic advertising for healthcare and pharma brands, further enforcing our leadership in regulated industries. 

This success would not be possible without a relentless focus on culture and innovation.  Each day, Coegi strives to not only make our clients feel like digital heroes but also to empower the growth and success of our employees. This passion has resulted in some substantial achievements for our organization over the last year:

Coegi’s President and Founder, Sean Cotton says: “I’m immensely proud of our team for achieving the success and recognition that has been bestowed on us over the years. However, I’m most satisfied by the way in which we have reached these milestones – doing work that we are proud of, in the company of people we are proud to work with. The collaborative, positive culture exemplified across our organization is a testament to the amazing group of individuals that I have the privilege to lead and support each day.”

CPG Marketing: The Top 10 Advertising Channels

Coegi is thrilled to be named to AdExchanger’s Top 50 Programmatic Power Players

When Coegi was founded in 2014, programmatic advertising was still in its infancy. Seeing the vast opportunity for improvement in transparency and performance, our then three-person shop set out to create a solution for brands and agencies rooted in data to allow for best-in-class audience targeting, measurement, and optimization. Since those humble beginnings, the company has grown to a full-service, strategy-focused digital media agency with 50+ employees, 4 offices, and experience with over 300 brands across a broad array of industries. 

Coegi, which is latin for ‘to bring together’, has curated the strongest set of technology, data, research, and measurement resources in the industry, enabling our teams and clients to produce marketing strategies that are multi-faceted and focused on business outcomes. Our unbiased approach to technology deployment allows us to support all of our clients’ needs, with certified marketing partnerships with Google, The Trade Desk (Coegi captured seat number 6), Pulsepoint, Amazon, Amobee, Vistar, Meta, LinkedIn, Pinterest, Tiktok, Tagger and Instacart. We are also a founding member of the Programmatic Health Council, helping spearhead best practices in programmatic advertising for healthcare and pharma brands, further enforcing our leadership in regulated industries. 

This success would not be possible without a relentless focus on culture and innovation.  Each day, Coegi strives to not only make our clients feel like digital heroes but also to empower the growth and success of our employees. This passion has resulted in some substantial achievements for our organization over the last year:

Coegi’s President and Founder, Sean Cotton says: “I’m immensely proud of our team for achieving the success and recognition that has been bestowed on us over the years. However, I’m most satisfied by the way in which we have reached these milestones – doing work that we are proud of, in the company of people we are proud to work with. The collaborative, positive culture exemplified across our organization is a testament to the amazing group of individuals that I have the privilege to lead and support each day.”

The Digital Out of Home (DOOH) Primer

Interested in DOOH advertising?

This primer gives you everything you need to know before launching a digital out of home advertising campaign. 

What is out of home advertising? 

Out-of-home advertising (OOH) traces back thousands of years, with the earliest civilizations using it to publicize laws and treaties. The first large-format American poster originated in New York advertising the circus in 1851

OOH has since expanded to placements on park benches, transit, restaurants, and more. In 2005, the first digital billboards were installed and forever changed OOH advertising. 

What is digital billboard advertising? 

Digital out-of-home (DOOH) is a subset of the larger OOH category. This format provides an automated, targeted, dynamic and interactive way to reach on the go consumers in public places.

DOOH ad spend accounts for roughly a quarter of all US OOH spending. Growth can largely be attributed towards an increasingly mobile consumer, which in-turn increases the visibility of out-of-home media.

According to the OAAA, Americans now spend 70% of their time outside of the home, an increase of 50% over the past two decades.

Furthermore, consumers consume 60% of media via their smartphone or tablet on mobile web and apps. This lends to advertisers’ ability to connect with on-the-go audiences across touch points, including DOOH.

Download the full primer below to start leveraging this key advertising channel for your brand today. 

What You’ll Learn: 

  • How DOOH advertising is bought and measured
  • When you should consider out of home advertising
  • Digital out of home content strategies and best practices
  • Available environments and ad inventory 
  • The major players in the industry

If you have any further questions, contact Coegi to learn more!

Webinar On-Demand: How to Drive Consumer Trial and Repeat Purchases on Instacart

CPG brands, are you taking advantage of the power of Instacart advertising? 

Delivery apps offer robust first party data,  allowing brands to target in-market audiences interested in your products. Grocery and alcohol brands can leverage display and sponsored product placements in delivery apps, like Instacart, to drive purchases while audiences are actively shopping. 

View this webinar from Coegi and Instacart to take advantage of the power of Instacart advertising to drive consumer product trials and repeat purchases.

What you’ll learn:

  • How consumer trends and external factors are driving delivery growth
  • What opportunities are available for brands with Instacart advertising
  • How to leverage Instacart ads to drive product sales
  • Strategic insights for maximizing results of Instacart campaigns

The CPG Digital Marketing Playbook

Ready to take your CPG digital marketing strategy to the next level?

 Download our comprehensive guide today. 

The world of CPG marketing is exciting and bursting with growth opportunities. In fact, e-Marketer reports retail and CPG will be the top industries for ad spend growth in 2022, both expected to increase by more than 30% year-over-year. With these opportunities comes significant competition, but strategic marketers can create smart media plans that build meaningful impact with their most qualified audiences.

In Coegi’s playbook you will learn how to: 

  • Understand and leverage the latest digital marketing and ecommerce trends impacting CPG brands
  • Create the optimal media mix by understanding the most effective channels for CPG advertising 
  • Implement cookieless solutions to reach your target audience on digital channels
  • Measure the results of omnichannel CPG marketing campaigns

How to reach your target CPG audience with digital marketing? 

Leverage consumer data to gain a robust understanding of your customers and apply cookieless targeting methods to future-proof your strategy. Do in-depth audience research accompanied by channel testing to determine the optimal media mix for your brand. 

How to create the optimal CPG marketing channel strategy?

How can your marketing support your overall sales strategy? Incorporate key e-commerce and digital marketing tactics into a holistic marketing strategy placing your brand at every customer touchpoint, while also optimizing for reach and addressability. 

How to measure the results of your omnichannel marketing?

In this playbook, we outline the tools, technologies, and techniques needed to showcase meaningful CPG marketing ROI. Learn how to activate the right data partners, align your marketing with business goals, track incremental results and, finally, create a customized measurement framework for your brand. 

Download the CPG Digital Marketing Playbook now to level up your strategy. If you have any questions, don’t hesitate to contact us to set up a discovery call. 

Connected TV Advertising: Automated Buying Strategies

Unlock Coegi’s comprehensive guide to automated buying strategies for the new era of TV.

The CTV/OTT advertising market is rapidly growing and ever-evolving as more and more consumers move to streaming services. Many marketers have questions such as: 

What is programmatic TV buying? 

What are the best buying tactics for Connected TV advertising? 

What are the emerging trends for the future of CTV/OTT advertising? 

How to determine your ideal TV advertising strategy? 

In this guide, we answer these key questions and more to enable digital marketers and media buyers to tap into the lucrative Connected TV advertising opportunity. 

Download the guide

Webinar On-Demand: The Metaverse, NFTs, and Crypto: How Marketers Can Prepare

Confused as to why The Metaverse, Crypto, and NFTs are dominating the marketing conversation? You are not alone – many marketers are struggling to define these topics and understand their impact on their brands and overarching marketing strategy.

While the future implications are uncertain, all brands should start paying attention now. These trends are no longer reserved for only high tech brands as the metaverse is entering the day-to-day consumer experience. Like early investors in crypto who are seeing massive payouts today, first-adopters of these new technologies into their advertising strategies are likely to have a major advantage over brands that do not.

View the webinar on-demand as Coegi and our guests from Wachsman and Pop Marketer explore the impact of these changes and ways your brand can be on the forefront of these emerging trends.

Webinar On-Demand - "The Metaverse, Crypto, and NFTs: How Marketers Can Prepare

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How Curiosity Can Improve Your Data Analysis

Curiosity and data analysis – they may seem like an unlikely pair. What is the relationship between these two, how do they fit together, or do they?  

At surface level, data analysis can seem very mathematical and scientific. Complex formulas, rigid dashboards and crunching numbers come to mind. However, applying curiosity by constantly asking questions, stretching your knowledge, and questioning boundaries is the secret to becoming a great analyst. 

Being curious in life has its advantages, but it’s important to find a balance to know when to stop exploring and start taking action. Unbound curiosity and desire to explore all options can sometimes slow down processes. This is why it’s necessary to understand and differentiate between situations when deep creative thinking should be applied and when quick actionable insights are needed.

So let’s examine this topic to see why being curious in executing data analysis is important but also some cautions along the way.

Benefits and importance of curiosity

Remember Data from Star Trek: The Next Generation? He was an android created to look and feel human, but without emotion.  He wanted to feel emotion, feeding his curiosity, striving to learn and become more human than he was. He started to achieve his goal by asking his crewmates questions to grow his understanding of humans. However, this curiosity ultimately led to annoyance of his peers and even put them in danger. What can we learn from Data?  

When presented with a task and a data source, we need to understand what the end goal is, as well as the expected outcome. There may be times where that is not clearly defined and it is up to you to analyze the data and present your findings.  Here is where curiosity comes into play – we start looking for whatever stories the data can tell.  Looking at data sets with an open mind prevents any pre-existing biases from creeping into your data analysis. This allows curiosity and data storytelling to guide the direction, and you just might find a pattern in the data that no one expected and can provide beneficial insights.

Remember that no matter what kind of data you are working with, there is always a learning to uncover. And, with a little curiosity, you can find non-obvious ways to optimize your campaigns and drive stronger results. So let the adventure begin! Stretch your mind to stretch your data and let it come alive.  

But there are dangers lurking too. 

Curiosity killed the cat

If curiosity did indeed kill the cat, at least the cat died full of knowledge and understanding…but was it worth it?

Anyone deeply entrenched in data analysis will know it is all too easy to get buried and even lost trying to extract every little piece of information from the data.  You might be thinking – why is this a bad thing? Don’t we want to glean as much insight from the data as possible?

If we start down the rabbit hole in an effort to get every angle of information, where do we stop? At some point, the results will begin to diminish and you’ll start coming to the same conclusions, just from different angles. Maybe the structure is different in the output, but the story is the same.  And what have you accomplished other than spending valuable time spinning your wheels?  Now don’t get me wrong – I enjoy a good story and mystery as much as the next person, but that rabbit hole gets pretty dark after a while.  And remember our friend Data? It’s important to keep our curiosity in check to ensure we are helping and not hindering our colleagues and brands.

Key Takeaways

In digital marketing campaigns, being able to efficiently analyze data and provide mid-flight recommendations is critical for driving the best results for our clients. Data and operations teams must work together to utilize dashboards and implement repeatable processes that enable flexible campaign analysis and optimization. If you have a channel that is unexpectedly driving superior results, understand how to read the data and adjust to build on that success. At the same time, it’s critical to understand when it is valuable to take more time and really dive into the numbers, asking those curious questions before taking action. Quarterly reviews, post-campaign analysis, planning phases – these are all times when deep analysis and questioning of the status quo is beneficial. 

Curiosity and data analysis – yes, they do go together. Applying creativity and allowing space for human intuition and insights is key to data storytelling. But to be an effective and productive data analyst, one needs to balance the art and science, keeping in mind what is and isn’t reasonable. Live for the data, explore it and search for the stories that it weaves together….but beware of that dark rabbit hole that leads nowhere.

Recommended Reading:

The B2B Digital Marketing Handbook

The digital marketing revolution is sweeping the world – and B2B advertising is no exception. Buyers and sellers are shifting to digital channels for conducting networking, brand building, product demos and training, and even transactions. 

Using this handbook, you can adapt your brand to the evolving marketplace by using the most effective channels, targeting methods and measurement strategies for reaching modern B2B buyers. In this guide you’ll learn the answers to key marketing questions, such as: 

How can you efficiently target B2B audiences?

B2B’s emphasis on precisely targeting niche audience groups will be affected by third-party cookie deprecation in 2023. Find a balance between leveraging non-cookie based second and third-party prospecting audiences and creating digital touch points with your CRM contacts to reach the buyers that matter most for your brand. 

What are the best channels for B2B brands to advertise on?

Some of the most effective and fastest growing digital channels we recommend for B2B marketers include social, display, search, connected TV and audio. Read the full guide to learn how to activate each channel most effectively and achieve business results. 

How can you measure the results of B2B digital marketing? 

Track the cross-channel customer journey via both sales and marketing touchpoints. Accurate measurement provides learnings to optimize the process, making the sales funnel shorter and ad spend more effective. A common misstep marketers make is focusing solely on sourcing metrics. This is an oversimplification that blinds true insights and efficiency. To more accurately track a complex buying cycle, we outline a five step measurement process to define omni-channel success.

Future-proof your B2B digital marketing strategy

Digital-first marketing is the way forward for B2B brands. This handbook provides a deeper understanding of the high level trends you need to know to stay ahead of the competitive curve and capitalize on untapped marketing space.

Download the B2B Digital Marketing Handbook now to level up your strategy. If you have any questions, don’t hesitate to contact us to set up a discovery call.

Digital Guide to Healthcare and Pharmaceutical Marketing

Healthcare and pharmaceutical marketing is a complex landscape. A long-standing emphasis on in-person rep sales and difficult to navigate privacy laws have made the industry slower to adopt new marketing technologies and trends relative to other industries.

Coegi created this guide to help healthcare and pharma marketers feel empowered to break the mold of antiquated marketing practices.

Creating a clear roadmap for your healthcare digital marketing strategy

This playbook aims to debunk the uncertainty surrounding health and pharma marketing. We outline best practices and provide a clear roadmap for your healthcare brand to create best-in-class marketing strategies. 

What you’ll learn: 

  • How to leverage key trends affecting the industry
  • Targeting methods for reaching patients and HCPs
  • Most effective channels and strategic tactics for health advertising
  • How to set KPIs, measure campaign results, and impact your bottom line 
  • What steps to take to ensure compliant advertising
  • Best practices to improve healthcare marketing strategies

Why digital marketing is critical for healthcare advertisers

The healthcare industry as a whole is pivoting towards data-driven strategies. Events, provider education, and patient treatment itself have shifted from in-person to blended online channels. Omni-channel advertising strategies work in tandem with consumer preferences moving towards digital treatment options such as tele-health to supplement more traditional healthcare. 

Ready to level up your healthcare advertising?

Download the Digital Guide to Healthcare and Pharmaceutical Marketing now. If you have any questions along the way, don’t hesitate to contact us to set up a discovery call.

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