Three Tactics to Effectively Reach Gen Z Consumers

If you want to effectively reach Gen Z consumers, social media is the place to be. Social platforms are a key part of nearly all these young individuals’ daily routines. 

On average, Gen Z spends around 8 hours a day online. According to e-Marketer, the top social media platforms used among Gen Z are Snapchat (42M users), TikTok (37.3M users), and Instagram (33.3M users). These platforms are all dominated by user-generated short-form videos, which speaks to the need for brands to focus on creativity and authenticity in their content. 

Here are three tactics to win over Gen-Z consumers on social media:

#1 Short-Form Video

Short-form videos have taken off in popularity over the past few years, especially among the Gen Z audiences. These 6-30 second videos are great for quick recognition. They require less attention span and quickly convey a message. One can argue that TikTok is the reason for the explosion of short-form video, as the platform continues to rise to the top of popularity rankings. As such, social media apps are redesigning their platforms and algorithms to prioritize this content. We are seeing a continued lean into tools such as Instagram Reels, YouTube Shorts, and others. 

Becaase of this, short-form videos tend to have more Gen Z audience engagement, with the average engagement rate at 50%. This level is considerably higher than other generations. With storytelling potential, attention-grabbing power, and virality, short-form video is a must-have tool to drive full-funnel results in nearly all Gen Z marketing campaigns. 

#2 Influencer Marketing

What do Gen Zs want from brands? Honest, relatable, and compelling content. 

Where do Gen Zs spend their time? On social media. 

Influencers offer the best of both worlds – authentic content across various social media platforms. This makes influencer marketing a no-brainer tactic to reach Gen-Z consumers. 

Successful creators have spent time building trust and confidence with consumers, which brings meaning to their name as they hold a high “influence.” According to a GWI Report, “Gen Z puts more stock in the opinions and recommendations of influencers than past generations, and that’s heavily shaping how they approach media in general.” Micro-influencers, with smaller but more dedicated followers, are a great way to gain trust and narrow in on niche Gen-Z segments that best match your brand.

#3 High Impact, Interactive Content

Interactive content is growing in popularity among younger audiences, which can boost awareness and engagement with your brand. Users want to engage with content, whether that’s a swipe, tap, click, vote, or like. 

Instagram is known to have highly interactive content such as polls, carousels, quizzes, questions, prompts, and more. TikTok also recently introduced interactive add-ons that allow paid media content to further engage audiences with ad posts. Immersive content such as 3D, AR/VR, and the development of the metaverse introduce innovative ways to reach audiences in a “phygital” way. Interactive content allows your brand to be present with Gen Z as they shift deeper into digital connections and worlds. 

How Coegi can help

As a digital marketing agency, Coegi is well equipped to assist you in marketing needs to reach your Gen Z consumers. We ensure each campaign is carefully researched based on data-driven tools to strategically activate across TikTok, Instagram, YouTube, and many other platforms. Reach out if you are looking for a partner to effectively execute and optimize your campaigns to grow your brand.

Recommended Reading:

Marketing to Gen Z: Authenticity Over Perfection

Marketing to Gen Z: Authenticity Over Perfection

If you want to effectively reach Gen Z consumers, social media is the place to be. Social platforms are a key part of nearly all these young individuals’ daily routines. 

On average, Gen Z spends around 8 hours a day online. According to e-Marketer, the top social media platforms used among Gen Z are Snapchat (42M users), TikTok (37.3M users), and Instagram (33.3M users). These platforms are all dominated by user-generated short-form videos, which speaks to the need for brands to focus on creativity and authenticity in their content. 

Here are three tactics to win over Gen-Z consumers on social media:

#1 Short-Form Video

Short-form videos have taken off in popularity over the past few years, especially among the Gen Z audiences. These 6-30 second videos are great for quick recognition. They require less attention span and quickly convey a message. One can argue that TikTok is the reason for the explosion of short-form video, as the platform continues to rise to the top of popularity rankings. As such, social media apps are redesigning their platforms and algorithms to prioritize this content. We are seeing a continued lean into tools such as Instagram Reels, YouTube Shorts, and others. 

Becaase of this, short-form videos tend to have more Gen Z audience engagement, with the average engagement rate at 50%. This level is considerably higher than other generations. With storytelling potential, attention-grabbing power, and virality, short-form video is a must-have tool to drive full-funnel results in nearly all Gen Z marketing campaigns. 

#2 Influencer Marketing

What do Gen Zs want from brands? Honest, relatable, and compelling content. 

Where do Gen Zs spend their time? On social media. 

Influencers offer the best of both worlds – authentic content across various social media platforms. This makes influencer marketing a no-brainer tactic to reach Gen-Z consumers. 

Successful creators have spent time building trust and confidence with consumers, which brings meaning to their name as they hold a high “influence.” According to a GWI Report, “Gen Z puts more stock in the opinions and recommendations of influencers than past generations, and that’s heavily shaping how they approach media in general.” Micro-influencers, with smaller but more dedicated followers, are a great way to gain trust and narrow in on niche Gen-Z segments that best match your brand.

#3 High Impact, Interactive Content

Interactive content is growing in popularity among younger audiences, which can boost awareness and engagement with your brand. Users want to engage with content, whether that’s a swipe, tap, click, vote, or like. 

Instagram is known to have highly interactive content such as polls, carousels, quizzes, questions, prompts, and more. TikTok also recently introduced interactive add-ons that allow paid media content to further engage audiences with ad posts. Immersive content such as 3D, AR/VR, and the development of the metaverse introduce innovative ways to reach audiences in a “phygital” way. Interactive content allows your brand to be present with Gen Z as they shift deeper into digital connections and worlds. 

How Coegi can help

As a digital marketing agency, Coegi is well equipped to assist you in marketing needs to reach your Gen Z consumers. We ensure each campaign is carefully researched based on data-driven tools to strategically activate across TikTok, Instagram, YouTube, and many other platforms. Reach out if you are looking for a partner to effectively execute and optimize your campaigns to grow your brand.

Recommended Reading:

Marketing to Gen Z: Authenticity Over Perfection

How to Build an Effective Digital Marketing Strategy

If you want to effectively reach Gen Z consumers, social media is the place to be. Social platforms are a key part of nearly all these young individuals’ daily routines. 

On average, Gen Z spends around 8 hours a day online. According to e-Marketer, the top social media platforms used among Gen Z are Snapchat (42M users), TikTok (37.3M users), and Instagram (33.3M users). These platforms are all dominated by user-generated short-form videos, which speaks to the need for brands to focus on creativity and authenticity in their content. 

Here are three tactics to win over Gen-Z consumers on social media:

#1 Short-Form Video

Short-form videos have taken off in popularity over the past few years, especially among the Gen Z audiences. These 6-30 second videos are great for quick recognition. They require less attention span and quickly convey a message. One can argue that TikTok is the reason for the explosion of short-form video, as the platform continues to rise to the top of popularity rankings. As such, social media apps are redesigning their platforms and algorithms to prioritize this content. We are seeing a continued lean into tools such as Instagram Reels, YouTube Shorts, and others. 

Becaase of this, short-form videos tend to have more Gen Z audience engagement, with the average engagement rate at 50%. This level is considerably higher than other generations. With storytelling potential, attention-grabbing power, and virality, short-form video is a must-have tool to drive full-funnel results in nearly all Gen Z marketing campaigns. 

#2 Influencer Marketing

What do Gen Zs want from brands? Honest, relatable, and compelling content. 

Where do Gen Zs spend their time? On social media. 

Influencers offer the best of both worlds – authentic content across various social media platforms. This makes influencer marketing a no-brainer tactic to reach Gen-Z consumers. 

Successful creators have spent time building trust and confidence with consumers, which brings meaning to their name as they hold a high “influence.” According to a GWI Report, “Gen Z puts more stock in the opinions and recommendations of influencers than past generations, and that’s heavily shaping how they approach media in general.” Micro-influencers, with smaller but more dedicated followers, are a great way to gain trust and narrow in on niche Gen-Z segments that best match your brand.

#3 High Impact, Interactive Content

Interactive content is growing in popularity among younger audiences, which can boost awareness and engagement with your brand. Users want to engage with content, whether that’s a swipe, tap, click, vote, or like. 

Instagram is known to have highly interactive content such as polls, carousels, quizzes, questions, prompts, and more. TikTok also recently introduced interactive add-ons that allow paid media content to further engage audiences with ad posts. Immersive content such as 3D, AR/VR, and the development of the metaverse introduce innovative ways to reach audiences in a “phygital” way. Interactive content allows your brand to be present with Gen Z as they shift deeper into digital connections and worlds. 

How Coegi can help

As a digital marketing agency, Coegi is well equipped to assist you in marketing needs to reach your Gen Z consumers. We ensure each campaign is carefully researched based on data-driven tools to strategically activate across TikTok, Instagram, YouTube, and many other platforms. Reach out if you are looking for a partner to effectively execute and optimize your campaigns to grow your brand.

Recommended Reading:

Marketing to Gen Z: Authenticity Over Perfection

The Digital Out of Home (DOOH) Primer

Interested in DOOH advertising?

This primer gives you everything you need to know before launching a digital out of home advertising campaign. 

What is out of home advertising? 

Out-of-home advertising (OOH) traces back thousands of years, with the earliest civilizations using it to publicize laws and treaties. The first large-format American poster originated in New York advertising the circus in 1851

OOH has since expanded to placements on park benches, transit, restaurants, and more. In 2005, the first digital billboards were installed and forever changed OOH advertising. 

What is digital billboard advertising? 

Digital out-of-home (DOOH) is a subset of the larger OOH category. This format provides an automated, targeted, dynamic and interactive way to reach on the go consumers in public places.

DOOH ad spend accounts for roughly a quarter of all US OOH spending. Growth can largely be attributed towards an increasingly mobile consumer, which in-turn increases the visibility of out-of-home media.

According to the OAAA, Americans now spend 70% of their time outside of the home, an increase of 50% over the past two decades.

Furthermore, consumers consume 60% of media via their smartphone or tablet on mobile web and apps. This lends to advertisers’ ability to connect with on-the-go audiences across touch points, including DOOH.

Download the full primer below to start leveraging this key advertising channel for your brand today. 

What You’ll Learn: 

  • How DOOH advertising is bought and measured
  • When you should consider out of home advertising
  • Digital out of home content strategies and best practices
  • Available environments and ad inventory 
  • The major players in the industry

If you have any further questions, contact Coegi to learn more!

Why DOOH Advertising Will Gain New Life in a Cookieless Future

If you want to effectively reach Gen Z consumers, social media is the place to be. Social platforms are a key part of nearly all these young individuals’ daily routines. 

On average, Gen Z spends around 8 hours a day online. According to e-Marketer, the top social media platforms used among Gen Z are Snapchat (42M users), TikTok (37.3M users), and Instagram (33.3M users). These platforms are all dominated by user-generated short-form videos, which speaks to the need for brands to focus on creativity and authenticity in their content. 

Here are three tactics to win over Gen-Z consumers on social media:

#1 Short-Form Video

Short-form videos have taken off in popularity over the past few years, especially among the Gen Z audiences. These 6-30 second videos are great for quick recognition. They require less attention span and quickly convey a message. One can argue that TikTok is the reason for the explosion of short-form video, as the platform continues to rise to the top of popularity rankings. As such, social media apps are redesigning their platforms and algorithms to prioritize this content. We are seeing a continued lean into tools such as Instagram Reels, YouTube Shorts, and others. 

Becaase of this, short-form videos tend to have more Gen Z audience engagement, with the average engagement rate at 50%. This level is considerably higher than other generations. With storytelling potential, attention-grabbing power, and virality, short-form video is a must-have tool to drive full-funnel results in nearly all Gen Z marketing campaigns. 

#2 Influencer Marketing

What do Gen Zs want from brands? Honest, relatable, and compelling content. 

Where do Gen Zs spend their time? On social media. 

Influencers offer the best of both worlds – authentic content across various social media platforms. This makes influencer marketing a no-brainer tactic to reach Gen-Z consumers. 

Successful creators have spent time building trust and confidence with consumers, which brings meaning to their name as they hold a high “influence.” According to a GWI Report, “Gen Z puts more stock in the opinions and recommendations of influencers than past generations, and that’s heavily shaping how they approach media in general.” Micro-influencers, with smaller but more dedicated followers, are a great way to gain trust and narrow in on niche Gen-Z segments that best match your brand.

#3 High Impact, Interactive Content

Interactive content is growing in popularity among younger audiences, which can boost awareness and engagement with your brand. Users want to engage with content, whether that’s a swipe, tap, click, vote, or like. 

Instagram is known to have highly interactive content such as polls, carousels, quizzes, questions, prompts, and more. TikTok also recently introduced interactive add-ons that allow paid media content to further engage audiences with ad posts. Immersive content such as 3D, AR/VR, and the development of the metaverse introduce innovative ways to reach audiences in a “phygital” way. Interactive content allows your brand to be present with Gen Z as they shift deeper into digital connections and worlds. 

How Coegi can help

As a digital marketing agency, Coegi is well equipped to assist you in marketing needs to reach your Gen Z consumers. We ensure each campaign is carefully researched based on data-driven tools to strategically activate across TikTok, Instagram, YouTube, and many other platforms. Reach out if you are looking for a partner to effectively execute and optimize your campaigns to grow your brand.

Recommended Reading:

Marketing to Gen Z: Authenticity Over Perfection

How to Drive D2C Sales with Digital Marketing

If you want to effectively reach Gen Z consumers, social media is the place to be. Social platforms are a key part of nearly all these young individuals’ daily routines. 

On average, Gen Z spends around 8 hours a day online. According to e-Marketer, the top social media platforms used among Gen Z are Snapchat (42M users), TikTok (37.3M users), and Instagram (33.3M users). These platforms are all dominated by user-generated short-form videos, which speaks to the need for brands to focus on creativity and authenticity in their content. 

Here are three tactics to win over Gen-Z consumers on social media:

#1 Short-Form Video

Short-form videos have taken off in popularity over the past few years, especially among the Gen Z audiences. These 6-30 second videos are great for quick recognition. They require less attention span and quickly convey a message. One can argue that TikTok is the reason for the explosion of short-form video, as the platform continues to rise to the top of popularity rankings. As such, social media apps are redesigning their platforms and algorithms to prioritize this content. We are seeing a continued lean into tools such as Instagram Reels, YouTube Shorts, and others. 

Becaase of this, short-form videos tend to have more Gen Z audience engagement, with the average engagement rate at 50%. This level is considerably higher than other generations. With storytelling potential, attention-grabbing power, and virality, short-form video is a must-have tool to drive full-funnel results in nearly all Gen Z marketing campaigns. 

#2 Influencer Marketing

What do Gen Zs want from brands? Honest, relatable, and compelling content. 

Where do Gen Zs spend their time? On social media. 

Influencers offer the best of both worlds – authentic content across various social media platforms. This makes influencer marketing a no-brainer tactic to reach Gen-Z consumers. 

Successful creators have spent time building trust and confidence with consumers, which brings meaning to their name as they hold a high “influence.” According to a GWI Report, “Gen Z puts more stock in the opinions and recommendations of influencers than past generations, and that’s heavily shaping how they approach media in general.” Micro-influencers, with smaller but more dedicated followers, are a great way to gain trust and narrow in on niche Gen-Z segments that best match your brand.

#3 High Impact, Interactive Content

Interactive content is growing in popularity among younger audiences, which can boost awareness and engagement with your brand. Users want to engage with content, whether that’s a swipe, tap, click, vote, or like. 

Instagram is known to have highly interactive content such as polls, carousels, quizzes, questions, prompts, and more. TikTok also recently introduced interactive add-ons that allow paid media content to further engage audiences with ad posts. Immersive content such as 3D, AR/VR, and the development of the metaverse introduce innovative ways to reach audiences in a “phygital” way. Interactive content allows your brand to be present with Gen Z as they shift deeper into digital connections and worlds. 

How Coegi can help

As a digital marketing agency, Coegi is well equipped to assist you in marketing needs to reach your Gen Z consumers. We ensure each campaign is carefully researched based on data-driven tools to strategically activate across TikTok, Instagram, YouTube, and many other platforms. Reach out if you are looking for a partner to effectively execute and optimize your campaigns to grow your brand.

Recommended Reading:

Marketing to Gen Z: Authenticity Over Perfection

Five Ways to Refresh Your Digital Marketing Strategy

If you want to effectively reach Gen Z consumers, social media is the place to be. Social platforms are a key part of nearly all these young individuals’ daily routines. 

On average, Gen Z spends around 8 hours a day online. According to e-Marketer, the top social media platforms used among Gen Z are Snapchat (42M users), TikTok (37.3M users), and Instagram (33.3M users). These platforms are all dominated by user-generated short-form videos, which speaks to the need for brands to focus on creativity and authenticity in their content. 

Here are three tactics to win over Gen-Z consumers on social media:

#1 Short-Form Video

Short-form videos have taken off in popularity over the past few years, especially among the Gen Z audiences. These 6-30 second videos are great for quick recognition. They require less attention span and quickly convey a message. One can argue that TikTok is the reason for the explosion of short-form video, as the platform continues to rise to the top of popularity rankings. As such, social media apps are redesigning their platforms and algorithms to prioritize this content. We are seeing a continued lean into tools such as Instagram Reels, YouTube Shorts, and others. 

Becaase of this, short-form videos tend to have more Gen Z audience engagement, with the average engagement rate at 50%. This level is considerably higher than other generations. With storytelling potential, attention-grabbing power, and virality, short-form video is a must-have tool to drive full-funnel results in nearly all Gen Z marketing campaigns. 

#2 Influencer Marketing

What do Gen Zs want from brands? Honest, relatable, and compelling content. 

Where do Gen Zs spend their time? On social media. 

Influencers offer the best of both worlds – authentic content across various social media platforms. This makes influencer marketing a no-brainer tactic to reach Gen-Z consumers. 

Successful creators have spent time building trust and confidence with consumers, which brings meaning to their name as they hold a high “influence.” According to a GWI Report, “Gen Z puts more stock in the opinions and recommendations of influencers than past generations, and that’s heavily shaping how they approach media in general.” Micro-influencers, with smaller but more dedicated followers, are a great way to gain trust and narrow in on niche Gen-Z segments that best match your brand.

#3 High Impact, Interactive Content

Interactive content is growing in popularity among younger audiences, which can boost awareness and engagement with your brand. Users want to engage with content, whether that’s a swipe, tap, click, vote, or like. 

Instagram is known to have highly interactive content such as polls, carousels, quizzes, questions, prompts, and more. TikTok also recently introduced interactive add-ons that allow paid media content to further engage audiences with ad posts. Immersive content such as 3D, AR/VR, and the development of the metaverse introduce innovative ways to reach audiences in a “phygital” way. Interactive content allows your brand to be present with Gen Z as they shift deeper into digital connections and worlds. 

How Coegi can help

As a digital marketing agency, Coegi is well equipped to assist you in marketing needs to reach your Gen Z consumers. We ensure each campaign is carefully researched based on data-driven tools to strategically activate across TikTok, Instagram, YouTube, and many other platforms. Reach out if you are looking for a partner to effectively execute and optimize your campaigns to grow your brand.

Recommended Reading:

Marketing to Gen Z: Authenticity Over Perfection

Webinar On-Demand: How to Drive Consumer Trial and Repeat Purchases on Instacart

CPG brands, are you taking advantage of the power of Instacart advertising? 

Delivery apps offer robust first party data,  allowing brands to target in-market audiences interested in your products. Grocery and alcohol brands can leverage display and sponsored product placements in delivery apps, like Instacart, to drive purchases while audiences are actively shopping. 

View this webinar from Coegi and Instacart to take advantage of the power of Instacart advertising to drive consumer product trials and repeat purchases.

What you’ll learn:

  • How consumer trends and external factors are driving delivery growth
  • What opportunities are available for brands with Instacart advertising
  • How to leverage Instacart ads to drive product sales
  • Strategic insights for maximizing results of Instacart campaigns

The CPG Digital Marketing Playbook

Ready to take your CPG digital marketing strategy to the next level?

 Download our comprehensive guide today. 

The world of CPG marketing is exciting and bursting with growth opportunities. In fact, e-Marketer reports retail and CPG will be the top industries for ad spend growth in 2022, both expected to increase by more than 30% year-over-year. With these opportunities comes significant competition, but strategic marketers can create smart media plans that build meaningful impact with their most qualified audiences.

In Coegi’s playbook you will learn how to: 

  • Understand and leverage the latest digital marketing and ecommerce trends impacting CPG brands
  • Create the optimal media mix by understanding the most effective channels for CPG advertising 
  • Implement cookieless solutions to reach your target audience on digital channels
  • Measure the results of omnichannel CPG marketing campaigns

How to reach your target CPG audience with digital marketing? 

Leverage consumer data to gain a robust understanding of your customers and apply cookieless targeting methods to future-proof your strategy. Do in-depth audience research accompanied by channel testing to determine the optimal media mix for your brand. 

How to create the optimal CPG marketing channel strategy?

How can your marketing support your overall sales strategy? Incorporate key e-commerce and digital marketing tactics into a holistic marketing strategy placing your brand at every customer touchpoint, while also optimizing for reach and addressability. 

How to measure the results of your omnichannel marketing?

In this playbook, we outline the tools, technologies, and techniques needed to showcase meaningful CPG marketing ROI. Learn how to activate the right data partners, align your marketing with business goals, track incremental results and, finally, create a customized measurement framework for your brand. 

Download the CPG Digital Marketing Playbook now to level up your strategy. If you have any questions, don’t hesitate to contact us to set up a discovery call. 

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