Month: August 2022

The martech and data ecosystem is anything but straightforward. A constant influx of new technology, platforms, regulations and trends make it overwhelming for marketing practitioners to choose the right strategies, let alone for non-practitioners to fully understand. This confusion can cause marketers to throw up their hands and say “well, this is how we’ve always done it,” creating a dangerous confirmation bias. And then executives are frustrated when this same marketing strategy doesn’t offer a crystal clear ROI.
However, with a sound strategy based in data and curating continual insights, you will not only be driving success for your marketing team, but also winning over the brand executives.

So here are four ways marketers can build an effective marketing strategy that leading executives can get behind.

Not sure how to incorporate your brand into the metaverse? To help get started, Coegi shares three strategies to drive brand success in the virtual world.

With ad spend continuing to rise and digital taking a bigger slice of that pie year-on-year, social too is growing its share. At a recent roundtable with experts from The Drum Network – from a global head of social to a founder of a leading social agency and a TikTok creator – The Drum asked: how is the role of influencers shifting in the modern marketing ecosystem?

Influencer marketing – a nice-to-have tactic to boost brand recognition and favorability, but not impact your bottom line. Right?

Wrong.

Influencer marketing has been a popular technique for gaining eyeballs on campaigns. But Natalie Carson, senior account manager at Coegi, questions whether it has passed its sell-by date.