Why Influencers are Relevant for Nearly Every Industry

Pushing through a crowded marketplace

Consumers have become accustomed to consuming vast amounts of media on a daily basis, which heavily captures their attention and influences decision-making processes. Continuous collection of data and resources published online makes it easy for consumers to search or view specific content they want to see. According to an article on Forbes, “we have arrived in a new era of democratic media consumption where consumers choose what they listen to and who they trust.” This forces brands and marketers to fight for consumers’ attention, often leading them to pay high prices for ultra-premium content and placements.

One way to push through the crowded online marketplace is to introduce your brand through content your consumer already subscribes to – in other words, an influencer. The market size for this tactic is growing immensely, with global influencer market value reaching $13.8 billion dollars in 2021 (Statista). This industry has increased in value by $12.1 billion over the past 5 years and is projected to steadily continue this growth. This upward trend is unsurprising given consumers’ outspoken desire to have brand interaction in a way that is more personal and authentic. Influencers offer brands the opportunity to go beyond simply responding to consumers’ questions and concerns on their social posts to using creators as a vehicle to showcase real life product use-cases while building brand equity in a way that doesn’t feel invasive to the consumer – if done properly. This approach builds brand authenticity and awareness, because it gives consumers an additional resource to reference and interact with when considering your brand or product.

Consumers have diverse interests pertaining to their personal and professional lives. Many follow influencers on social media that they find inspiring, relatable, or a helpful source of knowledge. Because of this, influencers impact the way their followers think and feel about certain things, including your products. The followers of influencer accounts are often actively looking to discover and seek out recommendations surrounding their preferred areas of interest. Advertising in an environment where consumers are already seeking these recommendations gives your brand a competitive edge because consumers are more likely to take interest in your message rather than scroll past it and consider it irrelevant.

Using an influencer in your broader marketing strategy helps put a face and personality to your brand, which makes your audience feel more of an affinity for your brand. Because of this familiarity, consumers usually trust the influencer’s opinions or recommendations. According to the Digital Marketing Institute, “49% of Consumers Depend on Influencer Recommendations.” Adding the weight of an influencer’s opinion to your product/brand increases brand equity among audiences. Providing a connection to your brand through a trusted influencer can improve consumer engagement, retention and loyalty.

Using an influencer in your broader marketing strategy helps put a face and personality to your brand, which makes your audience feel more of an affinity for your brand. Because of this familiarity, consumers usually trust the influencer's opinions or recommendations.

Consumers have become accustomed to consuming vast amounts of media on a daily basis, which heavily captures their attention and influences decision-making processes. Continuous collection of data and resources published online makes it easy for consumers to search or view specific content they want to see. According to an article on Forbes, “we have arrived in a new era of democratic media consumption where consumers choose what they listen to and who they trust.” This forces brands and marketers to fight for consumers’ attention, often leading them to pay high prices for ultra-premium content and placements.

One way to push through the crowded online marketplace is to introduce your brand through content your consumer already subscribes to – in other words, an influencer. The market size for this tactic is growing immensely, with global influencer market value reaching $13.8 billion dollars in 2021 (Statista). This industry has increased in value by $12.1 billion over the past 5 years and is projected to steadily continue this growth. This upward trend is unsurprising given consumers’ outspoken desire to have brand interaction in a way that is more personal and authentic. Influencers offer brands the opportunity to go beyond simply responding to consumers’ questions and concerns on their social posts to using creators as a vehicle to showcase real life product use-cases while building brand equity in a way that doesn’t feel invasive to the consumer – if done properly. This approach builds brand authenticity and awareness, because it gives consumers an additional resource to reference and interact with when considering your brand or product.

Consumers have diverse interests pertaining to their personal and professional lives. Many follow influencers on social media that they find inspiring, relatable, or a helpful source of knowledge. Because of this, influencers impact the way their followers think and feel about certain things, including your products. The followers of influencer accounts are often actively looking to discover and seek out recommendations surrounding their preferred areas of interest. Advertising in an environment where consumers are already seeking these recommendations gives your brand a competitive edge because consumers are more likely to take interest in your message rather than scroll past it and consider it irrelevant.

Using an influencer in your broader marketing strategy helps put a face and personality to your brand, which makes your audience feel more of an affinity for your brand. Because of this familiarity, consumers usually trust the influencer’s opinions or recommendations. According to the Digital Marketing Institute, “49% of Consumers Depend on Influencer Recommendations.” Adding the weight of an influencer’s opinion to your product/brand increases brand equity among audiences. Providing a connection to your brand through a trusted influencer can improve consumer engagement, retention and loyalty.

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Enhance Your Marketing Effectiveness with Entrepreneurial Thinking

As a marketer, it is important to be open-minded, forward thinking, and creative. What better representation of these qualities than an entrepreneur? Owning your own business isn’t necessary to have an entrepreneurial mindset, but understanding the key characteristics of a successful entrepreneur helps with the betterment of marketing strategy and execution. This article will explain some of the ways Coegi encourages an entrepreneurial mindset through best practices to encourage continuous innovation and improvement for employees and clients.

Entrepreneurs have ownership over their brands, so their core values shine through everything they produce. A strong entrepreneur always goes the extra mile to promote their values through their ideas, connections and business ventures. Having a strong sense of your core values and how they relate to your brand will enable you as a marketer to be more successful because your customers will understand the meaning behind your message and your offerings. Coegi’s core values include education, excellence and innovation.

Having a strong sense of core values and how they relate to your brand will enable you as a marketer to be more successful because your customers will understand the meaning behind your message and your offerings.

The value of education, and entrepreneurial mindset, is promoted through internal training for employees, and external resources given to clients and partners. We take pride in helping make our clients into digital heroes by providing the necessary resources and knowledge to assist in building digital skill sets. Creating an atmosphere of continuous learning allows the employees at Coegi to share knowledge with clients and ultimately develop stronger strategies with better results.

The value of excellence is something that Coegians strive for everyday. This means our employees give their best effort in any work assignment or project, not allowing for mediocrity in finalized work. This is achieved by taking an entrepreneurial mindset of continuous learning, allowing ourselves to be flexible and open to change based on what the data is telling us or industry trends. We understand there is always room for improvement, so we continuously optimize workflow processes, client strategies, and campaign outcomes. Through these improvements, Coegi creates and promotes an atmosphere driven by innovation.

Innovation within the tech industry changes rapidly. To keep up-to-date on the latest technology and trends, Coegi partners with a highly diversified set of data and platform partners and maintains a cross-department committee to regularly research and review potential new partners to benefit our clients. These three values of education, excellence, and innovation can allow organizations to excel beyond the status quo and think outside the box for new solutions and improved outcomes.

Entrepreneurial mindsets encourage forward thinking and planning for long-term success. Entrepreneurs typically sacrifice a great deal of time and resources to develop a business venture. There is a significant amount of strategic planning involved in this process, because businesses are built to last long-term. As such, Coegi employees put themselves in our clients’ current situation including strengths, weaknesses, opportunities and threats, and offer recommendations for media goals in advertising as well as create a learning agenda based on key measurement metrics. Depending on the overarching business goals of the client, we set key performance indicators to drive the long term growth and success of the business and evolve that strategy as the business grows and evolves.

Overall, having an entrepreneurial mindset is critical for marketing professionals because it helps cultivate long-term success within a business. Promoting core values and competencies of a brand builds credibility and trust among consumers. Analyzing and adapting to market trends allows businesses to be more versatile in their marketing objectives based on the changing needs of their consumers. And finally, long-term planning directly influences the direction of business objectives within a brand or company. Understanding these entrepreneurial competencies will aid any marketer in their overarching goals and ambitions. Start thinking like an entrepreneur to transform your marketing strategy today.

What ‘The Coegi Way’ Means to Me

What is ‘The Coegi Way’?

At Coegi, the workplace culture is defined by a set of shared values, also known as ‘The Coegi Way’. ‘The Coegi Way’ emphasizes four core principles that are standard to the everyday practice of attitude, approach, service and culture.

The attitude at Coegi is “hard work beats talent when talent does not work hard.” This means that employees have enthusiastic determination, engage in responsible communication, hold a desire to be the best, and take pride in their workmanship.

The approach at Coegi is “the difference between something good and something great is attention to detail.” Employees drive this approach by having a strong attention to detail, implementing data into projects, delivering beyond client’s expectations, and celebrating achievements.

The service at Coegi is “nobody raves about average.” At Coegi, employees strive to go above and beyond by being transparent with clients, providing quality insights to campaign performance, and optimizing results based on performance, while working collaboratively towards client goals.

The culture at Coegi is “excellence is not a skill, it’s an attitude.” Employees at Coegi carry out this expectation by respecting peers, enjoying coming to work, giving back, and showing ambition

Using an influencer in your broader marketing strategy helps put a face and personality to your brand, which makes your audience feel more of an affinity for your brand. Because of this familiarity, consumers usually trust the influencer's opinions or recommendations.

Consumers have become accustomed to consuming vast amounts of media on a daily basis, which heavily captures their attention and influences decision-making processes. Continuous collection of data and resources published online makes it easy for consumers to search or view specific content they want to see. According to an article on Forbes, “we have arrived in a new era of democratic media consumption where consumers choose what they listen to and who they trust.” This forces brands and marketers to fight for consumers’ attention, often leading them to pay high prices for ultra-premium content and placements.

One way to push through the crowded online marketplace is to introduce your brand through content your consumer already subscribes to – in other words, an influencer. The market size for this tactic is growing immensely, with global influencer market value reaching $13.8 billion dollars in 2021 (Statista). This industry has increased in value by $12.1 billion over the past 5 years and is projected to steadily continue this growth. This upward trend is unsurprising given consumers’ outspoken desire to have brand interaction in a way that is more personal and authentic. Influencers offer brands the opportunity to go beyond simply responding to consumers’ questions and concerns on their social posts to using creators as a vehicle to showcase real life product use-cases while building brand equity in a way that doesn’t feel invasive to the consumer – if done properly. This approach builds brand authenticity and awareness, because it gives consumers an additional resource to reference and interact with when considering your brand or product.

Consumers have diverse interests pertaining to their personal and professional lives. Many follow influencers on social media that they find inspiring, relatable, or a helpful source of knowledge. Because of this, influencers impact the way their followers think and feel about certain things, including your products. The followers of influencer accounts are often actively looking to discover and seek out recommendations surrounding their preferred areas of interest. Advertising in an environment where consumers are already seeking these recommendations gives your brand a competitive edge because consumers are more likely to take interest in your message rather than scroll past it and consider it irrelevant.

Using an influencer in your broader marketing strategy helps put a face and personality to your brand, which makes your audience feel more of an affinity for your brand. Because of this familiarity, consumers usually trust the influencer’s opinions or recommendations. According to the Digital Marketing Institute, “49% of Consumers Depend on Influencer Recommendations.” Adding the weight of an influencer’s opinion to your product/brand increases brand equity among audiences. Providing a connection to your brand through a trusted influencer can improve consumer engagement, retention and loyalty.

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The Coegi Way is more than just a set of principles in my work life. It aligns with my values and reminds me of my motivations and goals on a daily basis.

How it influences my work and outlook at Coegi

My outlook on work has changed since starting at Coegi because of the values they have introduced into my work life. Being surrounded by people who share similar core beliefs and values in my workplace motivates me to be the best version of myself and continue to grow and learn within the industry. Not only do I feel confident in my work strategy and results, but I have a remarkable satisfaction for it as well. I go into work everyday feeling positive about what I am accomplishing and the people around me. I look forward to seeing my future growth at Coegi and in my professional life by carrying out the values of attitude, approach, service and culture.

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