Tag: Showcase

Programmatic video advertising is expected to grow an additional $10 billion over 2021’s monstrous growth in 2022, according to eMarketer. Many growth brands are seeing the benefits of incorporating this highly engaging medium in their marketing mix.

Twitter reports that users are 10x more likely to engage with a tweet including video, and LinkedIn similarly reports its users are 20x more likely to engage with a LinkedIn post with video embedded.

However, there are still those who are unwilling to make the upfront investment to create these assets, fearing it requires too much money and too much time. That’s understandable, especially for brands operating with a very lean marketing budget.

Read the article to learn three reasons why your brand should avoid leaving video out of the marketing strategy.

Healthcare marketing has undergone a major transformation as patients change their healthcare practices and preferences. In particular, younger healthcare consumers are changing the game through their desire to take an active role in decision-making for their health. A one-size-fits all approach with generic local TV buys is no longer sufficient to get new Gen-Z and Millennial patients to walk through your doors. Instead, it’s important to create an overarching strategy that resonates, and then tailor your messaging and marketing mix to subsets of consumers based on their values, motivations, and behaviors. Read the article to learn how to grow your reach with the younger consumer base.