Digital Guide to Navigating Healthcare and Pharmaceutical Marketing

Healthcare and pharmaceutical marketing is a complex landscape. A long-standing emphasis on in-person rep sales and difficult to navigate privacy laws have made the industry slower to adopt new marketing technologies and trends relative to other industries. 

This guide aims to debunk the uncertainty surrounding healthcare and pharmaceutical marketing best practices and provide a clear roadmap to creating a best-in-class digital strategy for your brand or the brands you partner with. 

Download Coegi's Healthcare White Paper

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5 Steps to Successful Marketing Measurement

Proving full-funnel marketing ROI is one of the greatest challenges for the modern marketer. We’re here to change that. Coegi takes a unique approach to measurement centered around reaching core business objectives. 

Download this guide to unlock our 5 clear steps to successful marketing measurement. Apply these core principles and watch your business transform. Using this approach will allow you to track and communicate meaningful data, no matter how complex your channel strategy may be.

Download Coegi's Measurement White Paper

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Coegi Recognized as One of Adweek’s Fastest Growing Agencies

We are incredibly honored to announce that Coegi was ranked one of Adweek’s top 75 fastest growing agencies in the US and around the world. After the uncertainty of the past few years due to the ongoing pandemic, this recognition is especially meaningful for us. We know it was difficult for many to see growth in such an unpredictable market and changing workplace environments, but we are proud to see that the dedication of our staff and data partners allowed us to continue to support and lift up our clients. Coegi’s strong culture made up of hard-working, passionate individuals allowed us to learn, grow and ultimately thrive as an organization during one of the most unpredictable years in history.

Our President, Sean Cotton, shares his thoughts on why Coegi was able to still grow during this time and what it means for our staff and our clients.

What is the Coffeyville Effect and Why Does it Happen?

What is the Coffeyville Effect and Why Does it Happen?

Coffeyville, Kansas

Have you ever seen an excessively large amount of US traffic supposedly coming from Coffeyville, Kansas in Google Analytics? This specific geolocation may even contribute the most amount of sessions worldwide. 

What is the Coffeyville Effect?

Even though you may not be targeting Kansas, internet users who enable IP masking tools will report their location back as the exact geographical center of the U.S. which is Coffeyville, KS. 

This effect can also happen with some mobile devices that report back incorrectly or as “unknown”. 

Analytics and Ad Serving programs will often attribute those unknowns to Coffeyville. An example of this that you might have experienced is when your phone’s location service (such as on Google or a weather app) estimates you are in a city several hours away when you are connected to mobile data instead of home wifi. 

Is Google the Problem?

Google Analytics provides a number of geographical dimensions, such as City, Country, Continent, etc. The values for these dimensions are automatically derived from the IP address of the hit. The Coffeyville Effect is what happens when a location is not accurately determined.

Google sends the IP addresses of traffic sources to a third-party data source to determine the location. If the third-party source determines the record of the visitor location is accurate, Google Analytics populates the fields with the location data. If the third-party source determines the location cannot be found, the value of the corresponding fields will register as “(not set)” and then be assigned the default location of the center of the US.

If Coffeyville, Kansas is an inaccurate location for your traffic sources, it’s likely that this is the fault of one of the third-party data sources that Google uses, rather than Google itself. Unfortunately, these data sources are not disclosed by Google.

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