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As we begin to explore the world of cookieless digital advertising, marketers will likely be focusing much of their attention on walled gardens that have robust amounts of users and, therefore, valuable first-party data.
Why the Performance Scoring Model is the Future of Marketing Measurement
You need a custom solution to accurately track and measure holistic brand health – based on your unique definition of success. This is why we believe every brand needs a performance scoring model.
Why Short-Form Video is Critical for Your Brand’s Success
Short-form videos are what consumers want to watch – whether on TikTok, Instagram Reels, YouTube Shorts, or Snapchat Spotlight.
