Win Over Audiences with Effective Finance Content Marketing
Learn how to define, collect and use zero-party data, first-party data, second-party data, and third-party data in your marketing strategy.
Social platforms are no longer one dimensional. Instead, channels are blending shopping, entertainment, online gaming, and content sharing to better keep up with shifting consumer needs. There are more opportunities than ever for you to not only show up on social media, but do so in a way that drives meaningful business results and long-term customer loyalty.
So, what strategies should you be focusing on for your brand’s social media presence in 2023? Here are our top social media advertising trends for 2023 to level up your strategy:
Both Meta and TikTok made major strides with improving search functionality in 2022. These advances and shifting consumer behavior laid the groundwork for more product discovery via social media search in 2023.
The growth of social commerce will continue in 2023. However, trends like live shopping and social commerce experiences in the metaverse are falling out of style. Instead, expect a greater focus on more practical, in-feed shopping ads that lean into consumer preferences for convenience and speed.
Brands are dedicating more resources to the multi-billion dollar influencer marketing industry. Why? Because it is an increasingly effective and, in the case of micro and nano influencers, cost-efficient way to build trust, awareness, and authenticity for your brand.
Short-form video will continue to dominate the creative space – whether on TikTok, Instagram Reels, YouTube Shorts, or Snapchat Spotlight. With shortening attention spans, people expect quick-hitting content on social media. This is especially true for paid advertising.
The BeReal boom is a clear indication that today’s social media users are looking for authenticity. And, they are hypercritical towards brands that fail to match the organic user experience or live out their core values, especially on social media. Paid ads should match the trends and style of the user-generated content (UGC) on the app. Ads that obviously look out of place in social feeds are seen as disruptive and can negatively impact brand image.
For help implementing these 2023 social media trends into your marketing strategy, contact Coegi today for a discovery call.