The Drum – Your Data Strategy Can be a Community-Building Strategy

/ Thoughtspace - Audience Targeting, Marketing Data and Analytics, Marketing Publications, Marketing Strategy

How do the world’s most beloved brands like Lego and Trader Joe’s earn lasting spots in the hearts of consumers? They use consumer data the right way, creating meaningful experiences that build relationships between individuals and the brand. Not to simply create transactions.

You can do the same (even without the theme parks or Hawaiian shirts).

Read more on The Drum:

Coegi Partners

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Coegi Partners
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