How do the world’s most beloved brands like Lego and Trader Joe’s earn lasting spots in the hearts of consumers? They use consumer data the right way, creating meaningful experiences that build relationships between individuals and the brand. Not to simply create transactions.
You can do the same (even without the theme parks or Hawaiian shirts).
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Related Thoughts
As we begin to explore the world of cookieless digital advertising, marketers will likely be focusing much of their attention on walled gardens that have robust amounts of users and, therefore, valuable first-party data.
You need a custom solution to accurately track and measure holistic brand health – based on your unique definition of success. This is why we believe every brand needs a performance scoring model.
Have you ever seen an excessively large amount of US traffic supposedly coming from Coffeyville, Kansas in Google Analytics? This specific geolocation may even contribute the most amount of sessions worldwide.
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