How do the world’s most beloved brands like Lego and Trader Joe’s earn lasting spots in the hearts of consumers? They use consumer data the right way, creating meaningful experiences that build relationships between individuals and the brand. Not to simply create transactions.
You can do the same (even without the theme parks or Hawaiian shirts).
Read more on The Drum:
Related Thoughts
Why Walled Gardens Will (and Won’t) Be More Critical in the Future
As we begin to explore the world of cookieless digital advertising, marketers will likely be focusing much of their attention on walled gardens that have robust amounts of users and, therefore, valuable first-party data.
Why the Performance Scoring Model is the Future of Marketing Measurement
You need a custom solution to accurately track and measure holistic brand health – based on your unique definition of success. This is why we believe every brand needs a performance scoring model.
What is the Coffeyville Effect and Why Does it Happen?
Have you ever seen an excessively large amount of US traffic supposedly coming from Coffeyville, Kansas in Google Analytics? This specific geolocation may even contribute the most amount of sessions worldwide.
Using TikTok Ads to Reach Potential College Students
Use TikTok ads to improve social media marketing results. See how Coegi used TikTok to reach college students for an education client.
