What it means
Modern influencer programs span macro creators (1M+ followers, broad reach), mid-tier creators (100K-1M, balance of reach and engagement), micro creators (10K-100K, high engagement), and nano creators (under 10K, niche communities). Programs typically combine organic creator content, paid amplification of that content as ads, and creator-led campaign strategy. Measurement has matured beyond impressions and engagement rates: leading programs now measure brand lift, conversion lift, and incremental sales using the same methodologies applied to paid media.
How Coegi approaches it
Coegi runs end-to-end influencer programs including creator sourcing and vetting, contracting and rights negotiation, content strategy, paid amplification across Meta, TikTok, and YouTube, and performance measurement tied to the client’s business KPIs.
