Connected TV Advertising: Automated Buying Strategies

/ Thoughtspace - Programmatic, Strategy, Whitepapers and Webinars

Unlock Coegi’s comprehensive guide to automated buying strategies for the new era of TV.

The CTV/OTT advertising market is rapidly growing and ever-evolving as more and more consumers move to streaming services. Many marketers have questions such as: 

What is programmatic TV buying? 

What are the best buying tactics for Connected TV advertising? 

What are the emerging trends for the future of CTV/OTT advertising? 

How to determine your ideal TV advertising strategy? 

In this guide, we answer these key questions and more to enable digital marketers and media buyers to tap into the lucrative Connected TV advertising opportunity. 

Download the guide

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