Win Over Audiences with Effective Finance Content Marketing
Learn how to define, collect and use zero-party data, first-party data, second-party data, and third-party data in your marketing strategy.
Social media is an ever-growing and evolving landscape with new platforms launching and new features being released on a frequent basis. Being able to reach your target audience on the right platform with the right feature or placement is crucial. It may feel overwhelming to try to keep up with the continually changing social media advertising trends without committing significant time – these nine tips will help you stay up to speed without sacrificing too much time.
Try to set aside 10 minutes every day to scroll through your brand’s social media feeds. This is a great way to see what people are talking about, what’s trending today, and what changes are happening.
Social media tips to use your time efficiently:
Use tools like SEMrush, Keyword Hero, Screaming Frog, or SEOquake to see what your customers are searching for in your industry and vertical, analyzing their behaviors at various stages in the funnel, and understanding nuances between various types of consumers. Using keyword and search research will not only help you stay on top of trends, but can also help guide your brand’s content creation and create best practices.
Solicit customer feedback via surveys and customer interactions on your business’s social media pages. Surveys and feedback will help you to better understand your audience, their needs, and their interests, allowing your team to provide even better customer support and service. Additionally, feedback from your customers and social media followers helps you identify what type of content resonates with/performs best.
Ideas of questions to ask:
Of course, once you receive feedback, you need to apply it
Set aside 10 minutes a week to look at what your competitors are posting and promoting. Ensure you derive inspiration regarding emerging trends in your industry, or even some of your personal favorite brands, but are not copying content. Share your unique POV and showcase the expertise of your brand.
Schedule time on your calendar weekly to read through your subscriptions to keep on top of the latest trends and changes.
Some good publications that frequently share the latest and greatest on social trends include:
LinkedIn Groups are a great way to network with other business owners and social media enthusiasts. You’ll be able to ask questions of your peers to learn from their experiences and discover new social media sites/trends. Some great groups to join include “Social media Marketing Group by Connect365.io”, “Digital Marketing: Social Media, Search, Mobile, & more”, and “Digital Marketing.”
Get the most up-to-date and relevant information about social media trends and advice from industry experts. Conferences are a great way to network and interface with other professionals in the social media industry who have different backgrounds.
Twitter and TikTok function differently in terms of the type of content and algorithms than the other social media platforms. Here are some tips to help stay on top of what’s trending in both platforms:
The world of social media is always growing and changing. By spending time daily or weekly on social media platforms and news, you’ll be able to have a firm grasp on trends and changes.
Staying on top of social media trends can be a daunting task. Using these 10 tips can help you use your time efficiently and stay in the know.